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wp.org search vs our merit ranking: “names format”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “names format”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Auto Capitalize & UPPERCASE Names and Addresses shows at wp.org #1 but places #9 on merit, a gap of 8 places. Its 50+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Name Directory 2K+ · 4.9★ (81) wp.org #2 1 too low 2 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #4 2 too low 3 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #5 ↑1 2 too low 4 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #7 3 too low 5 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #8 ↑1 3 too low 6 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #9 ↓1 3 too low 7 SEO Media Manager 5K+ · 4.8★ (18) wp.org #3 4 too high 8 Enable Media Replace 600K+ · 4.4★ (302) wp.org #6 ↓1 2 too high 9 Auto Capitalize & UPPERCASE Names and Addresses 50+ · 5.0★ (3) wp.org #1 8 too high 10 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #11 1 too low 11 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #13 2 too low 12 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1107) wp.org #12 13 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #14 1 too low 14 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #15 1 too low 15 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #19 ↑1 4 too low 16 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1865) wp.org #20 ↓1 4 too low 17 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #10 7 too high 18 Polylang 900K+ · 4.7★ (3004) wp.org #18 19 Postie 10K+ · 4.7★ (139) wp.org #16 3 too high 20 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #23 3 too low 21 EventPrime – Events Calendar, Bookings, Tickets & AI 7K+ · 4.4★ (85) wp.org #24 3 too low 22 WP Date and Time Shortcode 10K+ · 4.9★ (31) wp.org #22 ↓1 23 Name Your Price: Make Your Own Offer for WooCommerce 300+ · 5.0★ (6) wp.org #21 ↑1 2 too high 24 Pricing Table – Block – Show Product or Service Pricing in Table Format 1K+ · 5.0★ (2) wp.org #17 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.