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wp.org search vs our merit ranking: “new year countdown”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “new year countdown”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AADMY – Add Auto Date Month Year Into Posts shows at wp.org #12 but places #21 on merit, a gap of 9 places. Its 400+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation places #11 on merit, 4.5★ from 340 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Dynamic Month & Year into Posts 8K+ · 5.0★ (18) wp.org #1 2 HurryTimer – An Scarcity and Urgency Countdown Timer for WordPress & WooCommerce 20K+ · 4.8★ (170) wp.org #4 ↑2 wp.org ranks it 2 places below merit 3 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1,199) wp.org #8 ↑2 wp.org ranks it 5 places below merit 4 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #6 ↑1 wp.org ranks it 2 places below merit 5 Finale Lite – Sales Countdown Timer & Discount for WooCommerce 3K+ · 4.7★ (151) wp.org #5 6 Evergreen Countdown Timer 2K+ · 3.6★ (14) wp.org #2 wp.org ranks it 4 places above merit 7 Uji Countdown 4K+ · 3.2★ (54) wp.org #3 wp.org ranks it 4 places above merit 8 Event Tickets and Registration 90K+ · 3.5★ (236) wp.org #7 ↑1 wp.org ranks it 1 place above merit 9 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #16 ↑5 wp.org ranks it 7 places below merit 10 Getwid – Gutenberg Blocks 50K+ · 4.7★ (115) wp.org #17 ↓1 wp.org ranks it 7 places below merit 11 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #20 wp.org ranks it 9 places below merit 12 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #15 wp.org ranks it 3 places below merit 13 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #22 ↓4 wp.org ranks it 9 places below merit 14 EventON – Events Calendar 6K+ · 4.1★ (44) wp.org #10 ↓1 wp.org ranks it 4 places above merit 15 Christmas Countdown Widget 300+ · 5.0★ (10) wp.org #9 ↑2 wp.org ranks it 6 places above merit 16 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #23 wp.org ranks it 7 places below merit 17 Ibtana – WordPress Website Builder 10K+ · 4.3★ (30) wp.org #19 ↑3 wp.org ranks it 2 places below merit 18 StoreGrowth – Upsell, BOGO, Quick View, Direct Checkout & Side Cart for WooCommerce 2K+ · 5.0★ (7) wp.org #14 wp.org ranks it 4 places above merit 19 Super Advent Calendar 300+ · 5.0★ (5) wp.org #11 wp.org ranks it 8 places above merit 20 WPC Badge Management for WooCommerce 2K+ · 4.5★ (8) wp.org #13 wp.org ranks it 7 places above merit 21 AADMY – Add Auto Date Month Year Into Posts 400+ · 5.0★ (4) wp.org #12 wp.org ranks it 9 places above merit 22 Stratum Widgets for Elementor 20K+ · 4.5★ (12) wp.org #24 wp.org ranks it 2 places below merit 23 wiseCampaign – WooCommerce Side Cart, BOGO Discounts, Countdown Timer & Exit Intent Popup 40+ · 5.0★ (6) wp.org #21 ↑3 wp.org ranks it 2 places above merit 24 WP Travel Gutenberg Blocks 800+ · 0.0★ (0) wp.org #18 ↓1 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.