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wp.org search vs our merit ranking: “ninja forms signature”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ninja forms signature”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GSheetConnector – Ninja Forms Google Sheets Connector, Export Form Submissions Instant Sync to Sheets shows at wp.org #6 but places #20 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Site Reviews places #11 on merit, 4.9★ from 378 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #1 2 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #2 3 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #3 4 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1,388) wp.org #8 ↑1 wp.org ranks it 4 places below merit 5 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1,205) wp.org #13 ↑1 wp.org ranks it 8 places below merit 6 Invisible Anti-Spam & CAPTCHA — reCAPTCHA Alternative for All Forms 5K+ · 4.8★ (50) wp.org #7 ↑1 wp.org ranks it 1 place below merit 7 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #9 ↑1 wp.org ranks it 2 places below merit 8 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #14 ↑2 wp.org ranks it 6 places below merit 9 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #17 ↑5 wp.org ranks it 8 places below merit 10 Signature Add-On for Gravity Forms 1K+ · 3.9★ (21) wp.org #5 ↑1 wp.org ranks it 5 places above merit 11 Site Reviews 60K+ · 4.9★ (378) wp.org #20 ↓1 wp.org ranks it 9 places below merit 12 Custom Contact Forms 6K+ · 3.5★ (171) wp.org #10 wp.org ranks it 2 places above merit 13 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #16 ↓4 wp.org ranks it 3 places below merit 14 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #18 wp.org ranks it 4 places below merit 15 E2Pdf – Export Pdf Tool for WordPress 10K+ · 4.7★ (59) wp.org #19 ↑1 wp.org ranks it 4 places below merit 16 Ninja Forms Signature Contract Add-On 300+ · 5.0★ (3) wp.org #4 wp.org ranks it 12 places above merit 17 Mega Forms – Drag & Drop Form Builder with Multi-Step & Conditional Logic 200+ · 5.0★ (12) wp.org #15 ↑2 wp.org ranks it 2 places above merit 18 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #22 wp.org ranks it 4 places below merit 19 Digital Signature Add-on for WooCommerce 900+ · 3.1★ (19) wp.org #11 wp.org ranks it 8 places above merit 20 GSheetConnector – Ninja Forms Google Sheets Connector, Export Form Submissions Instant Sync to Sheets 1K+ · 4.0★ (4) wp.org #6 ↑1 wp.org ranks it 14 places above merit 21 CheckView – Form & Checkout Testing 1K+ · 5.0★ (8) wp.org #24 ↓1 wp.org ranks it 3 places below merit 22 VPSUForm – Drag & Drop Contact Form Builder with Email Automation 200+ · 5.0★ (7) wp.org #23 wp.org ranks it 1 place below merit 23 PDF for Ninja Forms + Drag and Drop Template Builder 50+ · 5.0★ (1) wp.org #12 ↑3 wp.org ranks it 11 places above merit 24 Easy Digital Downloads Digital Signature 60+ · 3.0★ (4) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.