Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “one click copying”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “one click copying”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Demi – One Click Demo Import, Backup & Site Migration shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 300+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Duplicate Post places #12 on merit, 4.9★ from 1,624 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1,139) wp.org #3 wp.org ranks it 2 places below merit 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #5 wp.org ranks it 3 places below merit 3 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2,471) wp.org #8 ↑2 wp.org ranks it 5 places below merit 4 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2,433) wp.org #9 ↑5 wp.org ranks it 5 places below merit 5 Better Click To Share – Shareable Quote Boxes for X (Twitter) 6K+ · 4.8★ (48) wp.org #4 wp.org ranks it 1 place above merit 6 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (202) wp.org #7 wp.org ranks it 1 place below merit 7 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #10 wp.org ranks it 3 places below merit 8 Disable Right Click RB – Content Copy Protection, Prevent Copy & No Right Click 600+ · 4.2★ (14) wp.org #2 ↑4 wp.org ranks it 6 places above merit 9 Backuply – Backup, Restore, Migrate and Clone 600K+ · 4.5★ (135) wp.org #6 ↑2 wp.org ranks it 3 places above merit 10 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #12 wp.org ranks it 2 places below merit 11 Click To Copy – Copy Text or Code to Clipboard Instantly 900+ · 5.0★ (2) wp.org #1 wp.org ranks it 10 places above merit 12 Duplicate Post 300K+ · 4.9★ (1,624) wp.org #22 ↓8 wp.org ranks it 10 places below merit 13 SimpLy Gallery 40K+ · 4.8★ (118) wp.org #15 ↑3 wp.org ranks it 2 places below merit 14 Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) wp.org #21 ↓5 wp.org ranks it 7 places below merit 15 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #23 wp.org ranks it 8 places below merit 16 Image Watermark 40K+ · 4.2★ (299) wp.org #19 ↑3 wp.org ranks it 3 places below merit 17 Protect Uploads 30K+ · 4.8★ (12) wp.org #13 ↓1 wp.org ranks it 4 places above merit 18 Code Click to Copy 700+ · 4.7★ (14) wp.org #16 ↓3 wp.org ranks it 2 places above merit 19 Paste As Plain Text By Default 2K+ · 5.0★ (9) wp.org #18 ↑4 wp.org ranks it 1 place above merit 20 Simple Content Copy Protection & No Right Click 100+ · 5.0★ (4) wp.org #20 ↓1 21 Export Single Post Page 3K+ · 4.7★ (3) wp.org #24 ↓3 wp.org ranks it 3 places below merit 22 Demi – One Click Demo Import, Backup & Site Migration 300+ · 0.0★ (0) wp.org #11 ↓1 wp.org ranks it 11 places above merit 23 Live Copy Paste for Elementor – Cross Domain Copy Paste & Page Duplicator 6K+ · 4.3★ (3) wp.org #17 ↓1 wp.org ranks it 6 places above merit 24 All in One Content Protector & Security 100+ · 5.0★ (1) wp.org #14 ↓5 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.