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wp.org search vs our merit ranking: “online call”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “online call”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Worldline Online Checkout shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements places #11 on merit, 4.9★ from 542 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Call for Price for WooCommerce 8K+ · 3.9★ (27) wp.org #1 2 WP Call Button – Easy Click to Call Button for WordPress 40K+ · 4.7★ (69) wp.org #2 3 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #4 1 too low 4 Online Active Users 2K+ · 4.7★ (51) wp.org #3 1 too high 5 LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597) wp.org #6 1 too low 6 3CX Free Live Chat, Calls & Messaging 100K+ · 4.6★ (820) wp.org #7 ↓1 1 too low 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #8 ↓1 1 too low 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #10 2 too low 9 Smart Online Order for Clover 1K+ · 4.9★ (34) wp.org #5 4 too high 10 LifterLMS – WP LMS for eLearning, Online Courses, & Quizzes 10K+ · 4.8★ (393) wp.org #14 ↓1 4 too low 11 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #17 ↓1 6 too low 12 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #16 ↓2 4 too low 13 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #20 7 too low 14 MyWorks Sync for WooCommerce & QuickBooks Online 5K+ · 4.7★ (75) wp.org #11 ↓2 3 too high 15 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #21 ↓3 6 too low 16 OAuth Single Sign On – SSO (OAuth Client) 6K+ · 4.9★ (327) wp.org #19 ↓7 3 too low 17 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #18 ↑1 1 too low 18 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 50K+ · 5.0★ (23) wp.org #15 3 too high 19 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #13 ↑8 6 too high 20 RestroPress – Online Food Ordering System 1K+ · 4.4★ (102) wp.org #22 2 too low 21 Food Menu – Restaurant Menu & Online Ordering for WooCommerce 2K+ · 5.0★ (24) wp.org #23 2 too low 22 Worldline Online Checkout 1K+ · 5.0★ (1) wp.org #9 ↓1 13 too high 23 Airwallex Online Payments Gateway 10K+ · 2.1★ (7) wp.org #12 ↓1 11 too high 24 Lead Generation Contact Widget & AI Chatbot: Chat Button, Phone Call, Telegram, Email – SiteLeads 10K+ · 5.0★ (2) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.