Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “online form”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “online form”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Online Forms — Customizable Payment, Contact, Quiz, Survey Form Builder – Jotform shows at wp.org #4 but places #13 on merit, a gap of 9 places. Its 20K+ installs carry it up the search order; its 3.2★ average from 29 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #1 2 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #2 3 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #3 4 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #5 1 too low 5 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #8 3 too low 6 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #6 7 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #7 8 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #11 ↓1 3 too low 9 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #12 ↓1 3 too low 10 Form Maker by 10Web – Mobile-Friendly Drag & Drop Contact Form Builder 30K+ · 4.5★ (778) wp.org #13 ↑1 3 too low 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #10 ↑2 1 too high 12 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #15 ↓2 3 too low 13 Online Forms — Customizable Payment, Contact, Quiz, Survey Form Builder – Jotform 20K+ · 3.2★ (29) wp.org #4 9 too high 14 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #18 ↓1 4 too low 15 Online Scheduling and Appointment Booking System – Bookly 60K+ · 4.4★ (586) wp.org #16 ↑2 1 too low 16 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #9 7 too high 17 LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597) wp.org #17 ↑2 18 Subscribe Forms – Beautiful Email Forms, Embedded Newsletter Forms & MailChimp Form 2K+ · 4.7★ (60) wp.org #19 ↑1 1 too low 19 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #23 ↓8 4 too low 20 Smart Online Order for Clover 1K+ · 4.9★ (34) wp.org #20 ↑1 21 FluentCart – Online Store Builder & eCommerce Checkout 9K+ · 4.5★ (47) wp.org #21 22 Lead Form Builder & Contact Form 8K+ · 4.3★ (6) wp.org #14 ↑2 8 too high 23 Colete-Online 600+ · 3.8★ (5) wp.org #22 ↑1 1 too high 24 Hash Form – Drag & Drop Form Builder 3K+ · 5.0★ (2) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.