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wp.org search vs our merit ranking: “only show assigned category products”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “only show assigned category products”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Product Option Kit – Product Options & Addons for WooCommerce shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 200+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Site Reviews places #9 on merit, 4.9★ from 378 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (61) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #2 3 Extra Product Options For WooCommerce | Custom Product Addons and Fields 30K+ · 4.9★ (220) wp.org #3 4 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1,527) wp.org #6 wp.org ranks it 2 places below merit 5 Product Addons for Woocommerce – Product Options with Custom Fields 30K+ · 4.9★ (477) wp.org #7 ↓2 wp.org ranks it 2 places below merit 6 Product Labels For Woocommerce (Sale Badges) 10K+ · 4.7★ (55) wp.org #4 wp.org ranks it 2 places above merit 7 PublishPress Taxonomies – Tag, Category, and Taxonomy Manager – Autotagger Automatically Add Terms 40K+ · 4.6★ (195) wp.org #10 ↓1 wp.org ranks it 3 places below merit 8 Custom Product tabs for WooCommerce 10K+ · 4.9★ (48) wp.org #9 ↓2 wp.org ranks it 1 place below merit 9 Site Reviews 60K+ · 4.9★ (378) wp.org #15 ↓1 wp.org ranks it 6 places below merit 10 Groups – Memberships and Access Control 10K+ · 4.8★ (382) wp.org #16 wp.org ranks it 6 places below merit 11 PPOM – Product Addons & Custom Fields for WooCommerce 20K+ · 4.5★ (283) wp.org #13 ↑5 wp.org ranks it 2 places below merit 12 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #18 ↓3 wp.org ranks it 6 places below merit 13 Choosly – Product Variations Swatches for WooCommerce 10K+ · 4.7★ (76) wp.org #12 ↓1 wp.org ranks it 1 place above merit 14 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #17 ↓1 wp.org ranks it 3 places below merit 15 Flexible Product Fields (WooCommerce Product Addons) – WooCommerce Product Page Editor 10K+ · 4.5★ (106) wp.org #14 ↓2 wp.org ranks it 1 place above merit 16 Iks Menu – WordPress Category Accordion Menu & FAQs 10K+ · 5.0★ (27) wp.org #11 ↓1 wp.org ranks it 5 places above merit 17 MultiVendorX – WooCommerce Multivendor Marketplace AI Powered Solutions 2K+ · 4.8★ (432) wp.org #22 ↓2 wp.org ranks it 5 places below merit 18 Automatic Product Categories for WooCommerce 400+ · 5.0★ (7) wp.org #8 wp.org ranks it 10 places above merit 19 Product Option Kit – Product Options & Addons for WooCommerce 200+ · 5.0★ (3) wp.org #5 ↑8 wp.org ranks it 14 places above merit 20 Collapsing Categories 4K+ · 4.1★ (57) wp.org #21 ↓2 wp.org ranks it 1 place below merit 21 Sizor Product Size Chart for WooCommerce 6K+ · 4.3★ (32) wp.org #20 wp.org ranks it 1 place above merit 22 Happy FAQs – FAQ, Product FAQ & Help Center 1K+ · 4.8★ (23) wp.org #24 ↓3 wp.org ranks it 2 places below merit 23 Currency per Product for WooCommerce 2K+ · 4.1★ (17) wp.org #19 ↓2 wp.org ranks it 4 places above merit 24 Premmerce Product Filter for WooCommerce 2K+ · 3.4★ (22) wp.org #23 ↓1 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.