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wp.org search vs our merit ranking: “order online”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “order online”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Colete-Online shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 600+ installs carry it up the search order; its 3.8★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #8 on merit, 4.8★ from 3221 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #1 ↑1 2 WooCommerce 7M+ · 4.5★ (4833) wp.org #2 ↓1 3 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #3 4 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #6 2 too low 5 OneClick Chat to Order 30K+ · 4.8★ (84) wp.org #4 ↑1 1 too high 6 LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597) wp.org #7 ↑1 1 too low 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #9 ↓2 2 too low 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #13 ↓1 5 too low 9 Smart Online Order for Clover 1K+ · 4.9★ (34) wp.org #5 ↓1 4 too high 10 Online Scheduling and Appointment Booking System – Bookly 60K+ · 4.4★ (586) wp.org #12 ↓1 2 too low 11 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #15 ↓2 4 too low 12 FluentCart – Online Store Builder & eCommerce Checkout 9K+ · 4.5★ (47) wp.org #10 2 too high 13 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #20 ↓1 7 too low 14 MyWorks Sync for WooCommerce & QuickBooks Online 5K+ · 4.7★ (75) wp.org #16 ↓1 2 too low 15 Payment Plugins for PayPal WooCommerce 80K+ · 4.8★ (127) wp.org #23 8 too low 16 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #22 6 too low 17 Food Online for WooCommerce 300+ · 4.1★ (26) wp.org #14 3 too high 18 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #19 ↓2 1 too low 19 YITH WooCommerce Order & Shipment Tracking 7K+ · 3.7★ (15) wp.org #17 ↓1 2 too high 20 Colete-Online 600+ · 3.8★ (5) wp.org #8 ↑1 12 too high 21 Order auto complete for WooCommerce 1K+ · 5.0★ (3) wp.org #21 ↓1 22 Worldline Online Checkout 1K+ · 5.0★ (1) wp.org #11 ↓1 11 too high 23 Airwallex Online Payments Gateway 10K+ · 2.1★ (7) wp.org #18 5 too high 24 FoodBook Lite – Online Food Ordering System 300+ · 5.0★ (1) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.