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wp.org search vs our merit ranking: “pdf importer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “pdf importer”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EP2P – Easy PDF to Post shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 80+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #7 on merit, 4.8★ from 1388 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #3 2 too low 2 PDF Importer for WPForms 300+ · 4.3★ (11) wp.org #1 1 too high 3 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #6 3 too low 4 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #10 6 too low 5 Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152) wp.org #7 2 too low 6 Flipa PDF Flipbook – PDF Viewer and Page Flip Book 800+ · 5.0★ (4) wp.org #2 4 too high 7 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #21 ↑2 14 too low 8 Charitable – Donation & Fundraising Platform (Donation Forms, Recurring Donations & Fundraising Campaigns) 10K+ · 4.9★ (219) wp.org #18 10 too low 9 EU/UK VAT Validation Manager for WooCommerce 7K+ · 4.8★ (39) wp.org #11 2 too low 10 Store Exporter – Export WooCommerce Products, Orders, Subscriptions, Customers 6K+ · 4.1★ (166) wp.org #14 4 too low 11 Sliced Invoices – WordPress Invoice Plugin 4K+ · 4.6★ (117) wp.org #16 5 too low 12 aBlocks – Gutenberg Blocks, User Dashboard Builder, Popup Builder, Form Builder & Animation Builder 2K+ · 5.0★ (26) wp.org #12 13 License Manager for WooCommerce 6K+ · 4.6★ (147) wp.org #20 ↑1 7 too low 14 Ebook Store 700+ · 4.4★ (60) wp.org #15 1 too low 15 Seraphinite Post .DOCX Source 800+ · 4.6★ (45) wp.org #17 2 too low 16 Serial Numbers – Ultimate License Manager for Selling, Licensing & Securely Delivering Digital Content with WooCommerce 1K+ · 4.7★ (78) wp.org #24 8 too low 17 C Custom Upload Dir 5K+ · 4.4★ (25) wp.org #19 2 too low 18 PDF Importer for Gravity Forms 40+ · 0.0★ (0) wp.org #4 14 too high 19 CVInfotech Importer for Shopify and WooCommerce 40+ · 0.0★ (0) wp.org #5 14 too high 20 WP ADA Compliance Check Basic 2K+ · 4.5★ (8) wp.org #22 2 too low 21 EU VAT Guard for WooCommerce 300+ · 5.0★ (3) wp.org #13 8 too high 22 immonex Kickstart 300+ · 5.0★ (5) wp.org #23 ↑1 1 too low 23 EP2P – Easy PDF to Post 80+ · 0.0★ (0) wp.org #8 15 too high 24 PDF Importer for Ninja Forms 10+ · 0.0★ (0) wp.org #9 15 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.