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wp.org search vs our merit ranking: “photo card”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “photo card”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Card Elements for WPBakery shows at wp.org #5 but places #18 on merit, a gap of 13 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Gift Cards (Gift Vouchers and Packages) (WooCommerce Supported) places #11 on merit, 4.7★ from 115 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #1 2 Sunshine Photo Cart – Client Photo Gallery & Photo Proofing for Photographers 1K+ · 4.7★ (138) wp.org #3 ↑1 wp.org ranks it 1 place below merit 3 Revopic – Photo Reviews for WooCommerce 10K+ · 4.7★ (77) wp.org #4 ↓1 wp.org ranks it 1 place below merit 4 Portfolio Filter Gallery – Photo Gallery 20K+ · 4.8★ (348) wp.org #8 ↓1 wp.org ranks it 4 places below merit 5 AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel 60K+ · 4.7★ (435) wp.org #9 ↑5 wp.org ranks it 4 places below merit 6 Image Photo Gallery Final Tiles Grid 20K+ · 4.7★ (353) wp.org #13 ↓6 wp.org ranks it 7 places below merit 7 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #17 ↓2 wp.org ranks it 10 places below merit 8 Photo Gallery – Image, Video & Portfolio 1K+ · 4.8★ (13) wp.org #6 ↓1 wp.org ranks it 2 places above merit 9 Album Gallery for Photo & Video 4K+ · 4.8★ (26) wp.org #11 wp.org ranks it 2 places below merit 10 Photo Gallery by Re Gallery: Responsive Image Gallery with AI SEO 700+ · 5.0★ (22) wp.org #12 ↑4 wp.org ranks it 2 places below merit 11 Gift Cards (Gift Vouchers and Packages) (WooCommerce Supported) 1K+ · 4.7★ (115) wp.org #22 wp.org ranks it 11 places below merit 12 YITH WooCommerce Gift Cards 10K+ · 3.3★ (53) wp.org #14 ↓1 wp.org ranks it 2 places below merit 13 Newspaper Social Media Photo Card 100+ · 5.0★ (1) wp.org #2 wp.org ranks it 11 places above merit 14 Photo Gallery Slideshow & Masonry Tiled Gallery 1K+ · 3.9★ (8) wp.org #10 wp.org ranks it 4 places above merit 15 AI Chatbot for WooCommerce & Live Chat – onWebChat 600+ · 4.7★ (24) wp.org #24 wp.org ranks it 9 places below merit 16 Business Card Block – present your team and contact info in style 1K+ · 4.3★ (4) wp.org #7 ↑1 wp.org ranks it 9 places above merit 17 QR code MeCard/vCard generator 2K+ · 4.5★ (8) wp.org #20 ↓2 wp.org ranks it 3 places below merit 18 Card Elements for WPBakery 500+ · 5.0★ (1) wp.org #5 ↑1 wp.org ranks it 13 places above merit 19 Cards for Beaver Builder 1K+ · 4.3★ (4) wp.org #18 ↓2 wp.org ranks it 1 place above merit 20 Image Gallery Block – Showcase Photos in Stunning Responsive Grids 2K+ · 5.0★ (2) wp.org #19 ↓1 wp.org ranks it 1 place above merit 21 Tasty Recipes Lite – WordPress Recipe Card Plugin with Built-In Recipe Schema 2K+ · 5.0★ (2) wp.org #23 ↑1 wp.org ranks it 2 places below merit 22 Scrumptious – Recipe Cards 1K+ · 5.0★ (1) wp.org #16 ↑5 wp.org ranks it 6 places above merit 23 Cloudi7 ID Card Generator 50+ · 0.0★ (0) wp.org #21 ↑1 wp.org ranks it 2 places above merit 24 Photo Sphere Viewer – 360° Virtual Tour, Panorama, 360 Video & AR 3D Viewer 600+ · 3.5★ (2) wp.org #15 ↓1 wp.org ranks it 9 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.