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wp.org search vs our merit ranking: “post export”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post export”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Export Single Post Page shows at wp.org #3 but places #17 on merit, a gap of 14 places. Its 3K+ installs carry it up the search order; its 4.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager places #12 on merit, 5.0★ from 1526 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #1 ↑6 2 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #2 ↓1 3 Advanced Order Export For WooCommerce 100K+ · 5.0★ (350) wp.org #6 ↓3 3 too low 4 Post Views Counter 100K+ · 4.9★ (1238) wp.org #9 ↑7 5 too low 5 Export All URLs 50K+ · 4.6★ (94) wp.org #5 ↑1 6 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #7 ↓2 1 too low 7 Customizer Export/Import 100K+ · 4.8★ (115) wp.org #8 1 too low 8 Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) wp.org #11 ↓1 3 too low 9 Import and export users and customers 70K+ · 4.7★ (259) wp.org #12 3 too low 10 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (414) wp.org #14 ↓5 4 too low 11 WP Import Export Lite 40K+ · 4.0★ (113) wp.org #10 ↑3 1 too high 12 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1526) wp.org #24 12 too low 13 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #4 ↓2 9 too high 14 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #17 ↑3 3 too low 15 Export media with selected content (by DKZR) 40K+ · 4.5★ (93) wp.org #15 ↓1 16 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #22 ↓4 6 too low 17 Export Single Post Page 3K+ · 4.7★ (3) wp.org #3 ↑1 14 too high 18 Export Media URLs 7K+ · 5.0★ (29) wp.org #13 ↓2 5 too high 19 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #18 1 too high 20 Comments Import & Export 2K+ · 4.9★ (68) wp.org #21 ↓4 1 too low 21 WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) wp.org #16 ↓1 5 too high 22 Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) wp.org #20 2 too high 23 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #19 4 too high 24 WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.