Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “post tracking code”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post tracking code”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AddFunc Head & Footer Code shows at wp.org #14 but places #19 on merit, a gap of 5 places. Its 20K+ installs carry it up the search order; its 5.0★ average from 25 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Code Snippets 1M+ · 4.7★ (510) wp.org #1 2 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #2 3 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #4 1 too low 4 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #5 1 too low 5 Tracking Code Manager 90K+ · 4.1★ (58) wp.org #3 2 too high 6 Header Footer Code Manager 600K+ · 4.9★ (309) wp.org #6 7 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #9 ↑2 2 too low 8 Insert PHP Code Snippet 90K+ · 4.9★ (707) wp.org #10 ↓1 2 too low 9 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #11 ↓1 2 too low 10 FluentSnippets – High-Performance Code Snippets, Header & Footer Code, Custom CSS & PHP Code Manager 50K+ · 4.7★ (78) wp.org #7 3 too high 11 CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce 7K+ · 4.9★ (538) wp.org #12 1 too low 12 Head & Footer Code 100K+ · 5.0★ (51) wp.org #8 4 too high 13 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #16 ↓2 3 too low 14 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #18 ↓1 4 too low 15 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #13 2 too high 16 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #17 ↑1 1 too low 17 Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts 50K+ · 4.5★ (221) wp.org #21 4 too low 18 Trakoo – Orders Tracking for WooCommerce 10K+ · 4.5★ (58) wp.org #15 ↑1 3 too high 19 AddFunc Head & Footer Code 20K+ · 5.0★ (25) wp.org #14 ↑1 5 too high 20 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #23 3 too low 21 Qyrr – simply and modern QR-Code creation 2K+ · 3.8★ (21) wp.org #20 1 too high 22 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #24 2 too low 23 QR Code Composer – Automatic QR code generation 3K+ · 4.2★ (9) wp.org #19 4 too high 24 Tracking Script Manager 2K+ · 4.1★ (7) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.