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wp.org search vs our merit ranking: “prevent password reuse”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “prevent password reuse”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Teydea Login Security – Password Policy, Complexity Rules & Expiration shows at wp.org #3 but places #21 on merit, a gap of 18 places. Its 400+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini places #8 on merit, 4.9★ from 876 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (158) wp.org #2 wp.org ranks it 1 place below merit 2 Password Policy Manager 6K+ · 4.4★ (14) wp.org #1 wp.org ranks it 1 place above merit 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #5 wp.org ranks it 2 places below merit 4 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #4 5 Simple Membership 40K+ · 4.6★ (476) wp.org #7 wp.org ranks it 2 places below merit 6 Import and export users and customers 70K+ · 4.7★ (259) wp.org #9 wp.org ranks it 3 places below merit 7 Disabled Source, Disabled Right Click and Content Protection 10K+ · 4.9★ (103) wp.org #8 wp.org ranks it 1 place below merit 8 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #13 wp.org ranks it 5 places below merit 9 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #11 wp.org ranks it 2 places below merit 10 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #12 wp.org ranks it 2 places below merit 11 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (292) wp.org #15 wp.org ranks it 4 places below merit 12 Melapress Login Security 3K+ · 4.8★ (20) wp.org #6 wp.org ranks it 6 places above merit 13 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #17 wp.org ranks it 4 places below merit 14 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #21 ↓1 wp.org ranks it 7 places below merit 15 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #22 ↓1 wp.org ranks it 7 places below merit 16 Fast Velocity Minify 30K+ · 4.6★ (195) wp.org #18 wp.org ranks it 2 places below merit 17 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #23 ↓1 wp.org ranks it 6 places below merit 18 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #10 wp.org ranks it 8 places above merit 19 DoLogin Security 7K+ · 4.5★ (13) wp.org #14 wp.org ranks it 5 places above merit 20 Royal MCP – Secure AI Connector for Claude, ChatGPT & any LLM via MCP 10K+ · 5.0★ (7) wp.org #20 ↑4 21 Teydea Login Security – Password Policy, Complexity Rules & Expiration 400+ · 5.0★ (1) wp.org #3 wp.org ranks it 18 places above merit 22 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #19 wp.org ranks it 3 places above merit 23 Interac e-Transfer / Email Money Transfer (EMT) Gateway for WooCommerce 300+ · 5.0★ (3) wp.org #24 ↓1 wp.org ranks it 1 place below merit 24 Safety Passwords — · 5.0★ (1) wp.org #16 wp.org ranks it 8 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.