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wp.org search vs our merit ranking: “private replies”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “private replies”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Turnkey bbPress by WeaverTheme shows at wp.org #11 but places #24 on merit, a gap of 13 places. Its 300+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 P Private groups 1K+ · 4.9★ (49) wp.org #1 2 My Private Site – Make Your Whole Site Private, Force Login & Block Registration Spam 10K+ · 4.5★ (82) wp.org #2 3 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #3 4 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #5 ↓1 1 too low 5 bbPress 100K+ · 3.9★ (343) wp.org #4 ↑1 1 too high 6 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #8 2 too low 7 Comments – wpDiscuz 60K+ · 4.7★ (581) wp.org #7 ↓1 8 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #9 1 too low 9 BuddyPress 90K+ · 4.1★ (375) wp.org #10 1 too low 10 SupportCandy – AI Customer Support Ticket System & Live Chatbot Agent 10K+ · 4.9★ (289) wp.org #13 ↑4 3 too low 11 Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184) wp.org #12 1 too low 12 Forumax – AI Powered Advanced Community Forum Plugin 500+ · 5.0★ (18) wp.org #6 ↑1 6 too high 13 Front End PM 4K+ · 4.8★ (220) wp.org #16 ↓2 3 too low 14 wpForo Forum 20K+ · 4.7★ (390) wp.org #20 6 too low 15 WP Mail Logging 300K+ · 4.7★ (375) wp.org #22 ↑2 7 too low 16 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #15 ↑1 1 too high 17 bbp style pack 6K+ · 4.9★ (100) wp.org #24 ↓2 7 too low 18 EU Withdrawal and Legal Guarantee Compliance 1K+ · 5.0★ (17) wp.org #14 ↑4 4 too high 19 Awesome Support – WordPress HelpDesk & Support Plugin 6K+ · 3.5★ (194) wp.org #19 ↑2 20 bbPress Notify (No-Spam) 2K+ · 4.8★ (40) wp.org #23 ↓3 3 too low 21 forumAttachments for bbPress 6K+ · 4.3★ (26) wp.org #17 ↓2 4 too high 22 Comment Link Remove and Other Comment Tools 8K+ · 4.1★ (15) wp.org #18 ↑1 4 too high 23 AI 60K+ · 4.2★ (10) wp.org #21 ↓8 2 too high 24 Turnkey bbPress by WeaverTheme 300+ · 5.0★ (3) wp.org #11 13 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.