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wp.org search vs our merit ranking: “product page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “product page”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Page Visits Counter – Lite shows at wp.org #14 but places #23 on merit, a gap of 9 places. Its 5K+ installs carry it up the search order; its 4.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #2 3 WooCommerce 7M+ · 4.5★ (4833) wp.org #4 ↓1 1 too low 4 Flexible Product Fields (WooCommerce Product Addons) – WooCommerce Product Page Editor 10K+ · 4.5★ (106) wp.org #3 ↑1 1 too high 5 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #6 ↑11 1 too low 6 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #8 ↓2 2 too low 7 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #7 ↓2 8 Product page shipping calculator for WooCommerce 1K+ · 4.9★ (77) wp.org #5 ↑4 3 too high 9 Product Addons for Woocommerce – Product Options with Custom Fields 30K+ · 4.9★ (475) wp.org #10 ↓4 1 too low 10 Products Per Page for WooCommerce 10K+ · 4.8★ (80) wp.org #9 1 too high 11 Extra Product Options For WooCommerce | Custom Product Addons and Fields 30K+ · 4.9★ (220) wp.org #12 ↑9 1 too low 12 Product Filter for WooCommerce by WBW 50K+ · 4.8★ (325) wp.org #13 ↑5 1 too low 13 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (61) wp.org #11 2 too high 14 Product Gallery Slider, Additional Variation Images for WooCommerce 20K+ · 4.6★ (160) wp.org #15 1 too low 15 Product Tabs for WooCommerce 10K+ · 4.7★ (69) wp.org #16 ↓2 1 too low 16 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #18 2 too low 17 WPC Product Bundles for WooCommerce 30K+ · 4.4★ (220) wp.org #21 4 too low 18 PPOM – Product Addons & Custom Fields for WooCommerce 20K+ · 4.5★ (283) wp.org #23 ↓8 5 too low 19 Product Video Gallery for Woocommerce 10K+ · 4.6★ (97) wp.org #20 1 too low 20 Landing Page Builder – Coming Soon page, Maintenance Mode, Lead Page, WordPress Landing Pages 8K+ · 4.6★ (202) wp.org #22 2 too low 21 3D Viewer – Turn Product Pages into Interactive 3D Experiences 9K+ · 4.7★ (24) wp.org #17 ↓9 4 too high 22 Product Attachment for WooCommerce 6K+ · 4.5★ (24) wp.org #19 3 too high 23 Page Visits Counter – Lite 5K+ · 4.0★ (7) wp.org #14 ↓1 9 too high 24 Ocean Product Sharing 20K+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.