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wp.org search vs our merit ranking: “product tooltip”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “product tooltip”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Glossary Tooltip – Highlight Terms & Show Tooltips shows at wp.org #15 but places #24 on merit, a gap of 9 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 3 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (61) wp.org #3 4 The Events Calendar 600K+ · 4.2★ (2461) wp.org #5 1 too low 5 CM Tooltip Glossary 7K+ · 4.3★ (157) wp.org #4 1 too high 6 PPOM – Product Addons & Custom Fields for WooCommerce 20K+ · 4.5★ (283) wp.org #7 ↑9 1 too low 7 Flexible Product Fields (WooCommerce Product Addons) – WooCommerce Product Page Editor 10K+ · 4.5★ (106) wp.org #6 1 too high 8 Product Table & List Builder for WooCommerce 10K+ · 4.9★ (254) wp.org #9 ↓1 1 too low 9 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #12 ↑5 3 too low 10 Choosly – Product Variations Swatches for WooCommerce 10K+ · 4.7★ (76) wp.org #8 ↓1 2 too high 11 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #13 ↑2 2 too low 12 Advanced Product Labels for WooCommerce 10K+ · 4.8★ (252) wp.org #14 ↓2 2 too low 13 eCommerce Product Catalog 7K+ · 4.7★ (270) wp.org #16 ↓7 3 too low 14 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276) wp.org #18 ↑2 4 too low 15 Variation Swatches for WooCommerce 9K+ · 4.7★ (55) wp.org #11 4 too high 16 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #23 ↑1 7 too low 17 TP Product Image Flipper for WooCommerce 9K+ · 4.7★ (24) wp.org #10 7 too high 18 YITH WooCommerce Product Add-Ons 20K+ · 3.7★ (57) wp.org #17 ↑1 1 too high 19 Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ · 4.6★ (51) wp.org #24 5 too low 20 T Tooltips for WordPress 5K+ · 3.8★ (75) wp.org #20 ↑1 21 Product Layouts for WooCommerce 1K+ · 5.0★ (15) wp.org #19 ↓5 2 too high 22 WCAPF – Ajax Product Filter for WooCommerce 8K+ · 4.3★ (44) wp.org #22 ↑1 23 WPC Product Options for WooCommerce 4K+ · 4.1★ (10) wp.org #21 ↑1 2 too high 24 Glossary Tooltip – Highlight Terms & Show Tooltips 100+ · 5.0★ (2) wp.org #15 ↓2 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.