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wp.org search vs our merit ranking: “purchased product list”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “purchased product list”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Recently Purchased Products For Woo shows at wp.org #6 but places #21 on merit, a gap of 15 places. Its 60+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates places #10 on merit, 4.9★ from 1,680 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Product Customer List for WooCommerce 9K+ · 4.9★ (75) wp.org #1 2 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1,435) wp.org #2 ↑1 3 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #4 ↑1 wp.org ranks it 1 place below merit 4 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1,205) wp.org #7 ↑7 wp.org ranks it 3 places below merit 5 WowStore – Store Builder & Product Blocks for WooCommerce 4K+ · 4.6★ (113) wp.org #5 6 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (251) wp.org #8 ↑2 wp.org ranks it 2 places below merit 7 Purchased Items Column for WooCommerce Orders 700+ · 5.0★ (9) wp.org #3 ↓1 wp.org ranks it 4 places above merit 8 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (997) wp.org #19 ↓2 wp.org ranks it 11 places below merit 9 Wishlist for WooCommerce: Multiple Wishlists per Customer 2K+ · 4.9★ (53) wp.org #11 ↓2 wp.org ranks it 2 places below merit 10 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #22 wp.org ranks it 12 places below merit 11 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #17 ↑3 wp.org ranks it 6 places below merit 12 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #23 ↓4 wp.org ranks it 11 places below merit 13 Min Max Step Quantity Limits Manager for WooCommerce 3K+ · 4.9★ (51) wp.org #15 ↓2 wp.org ranks it 2 places below merit 14 PiWeb Export Customers Users & Guest customer to CSV for WooCommerce 1K+ · 4.7★ (30) wp.org #13 ↓1 wp.org ranks it 1 place above merit 15 Product Expiry for WooCommerce 1K+ · 4.5★ (13) wp.org #9 ↓1 wp.org ranks it 6 places above merit 16 Country Based Restrictions for WooCommerce 5K+ · 4.5★ (52) wp.org #24 ↓2 wp.org ranks it 8 places below merit 17 Payment Methods by Product & Country for WooCommerce 5K+ · 4.2★ (18) wp.org #12 ↓1 wp.org ranks it 5 places above merit 18 FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25) wp.org #21 ↓3 wp.org ranks it 3 places below merit 19 Create 6K+ · 4.3★ (25) wp.org #18 ↓2 wp.org ranks it 1 place above merit 20 Magical Shop Builder – WooCommerce Template Builder for Elementor | Shop, Cart, Checkout & Product Page Builder 3K+ · 5.0★ (9) wp.org #16 ↓1 wp.org ranks it 4 places above merit 21 Recently Purchased Products For Woo 60+ · 4.0★ (4) wp.org #6 wp.org ranks it 15 places above merit 22 Order List Table Elementor Widget for WooCommerce 400+ · 4.0★ (4) wp.org #14 wp.org ranks it 8 places above merit 23 WC Search Orders By Product 800+ · 4.3★ (3) wp.org #10 ↓3 wp.org ranks it 13 places above merit 24 Revi.io – Customer and Product Reviews 200+ · 5.0★ (3) wp.org #20 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.