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wp.org search vs our merit ranking: “re direct”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “re direct”, we and wp.org disagree on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Search with Algolia shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 7K+ installs carry it up the search order; its 4.5★ average from 24 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #4 3 too low 2 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #2 3 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #5 2 too low 4 Re-Add Text Justify Button 20K+ · 5.0★ (4) wp.org #1 3 too high 5 Photo Gallery by Re Gallery: Responsive Image Gallery with AI SEO 700+ · 5.0★ (22) wp.org #3 2 too high 6 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #9 3 too low 7 SVG Support 1M+ · 4.8★ (356) wp.org #6 1 too high 8 ATUM WooCommerce Inventory Management and Stock Tracking 10K+ · 4.7★ (128) wp.org #7 1 too high 9 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #10 1 too low 10 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #12 2 too low 11 Firelight Lightbox 200K+ · 4.8★ (361) wp.org #11 12 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #14 2 too low 13 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #13 14 PPWP – Password Protect Pages 30K+ · 4.7★ (271) wp.org #16 2 too low 15 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #15 16 Recent Posts Widget With Thumbnails 100K+ · 4.8★ (215) wp.org #18 2 too low 17 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #22 5 too low 18 WP Search with Algolia 7K+ · 4.5★ (24) wp.org #8 10 too high 19 Salon Booking System – Appointment Booking for Salons, Barbershops & Spas 2K+ · 4.4★ (187) wp.org #17 2 too high 20 Enable Media Replace 600K+ · 4.4★ (302) wp.org #23 3 too low 21 WSB HUB3 1K+ · 5.0★ (20) wp.org #19 2 too high 22 PiWeb Cancel order / Refund request for WooCommerce 1K+ · 4.8★ (39) wp.org #24 2 too low 23 WP-DownloadManager 3K+ · 4.0★ (37) wp.org #21 2 too high 24 Squeeze – Browser-Based Image Compression & WebP Converter (No API, No Limits) 3K+ · 5.0★ (6) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.