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wp.org search vs our merit ranking: “rebrand login page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “rebrand login page”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Entryway – WP Login & Logout Redirect shows at wp.org #3 but places #11 on merit, a gap of 8 places. Its 6K+ installs carry it up the search order; its 4.8★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA places #10 on merit, 4.8★ from 3,027 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Branda – White Label & Branding, Free Login Page Customizer 10K+ · 4.5★ (30) wp.org #1 2 White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ · 5.0★ (21) wp.org #2 3 LightStart – Maintenance Mode, Coming Soon and Landing Page Builder 400K+ · 4.3★ (874) wp.org #4 wp.org ranks it 1 place below merit 4 Shield Security – Smart Bot Blocking, Brute-Force Login Protection & File Scanning 30K+ · 4.8★ (1,039) wp.org #6 wp.org ranks it 2 places below merit 5 Brizy – Page Builder 60K+ · 4.7★ (972) wp.org #7 wp.org ranks it 2 places below merit 6 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #5 wp.org ranks it 1 place above merit 7 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (997) wp.org #11 wp.org ranks it 4 places below merit 8 Related Posts Thumbnails 20K+ · 4.9★ (234) wp.org #10 wp.org ranks it 2 places below merit 9 Ultimate Dashboard – Custom WordPress Dashboard 50K+ · 4.6★ (114) wp.org #8 wp.org ranks it 1 place above merit 10 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3,027) wp.org #17 wp.org ranks it 7 places below merit 11 Entryway – WP Login & Logout Redirect 6K+ · 4.8★ (5) wp.org #3 wp.org ranks it 8 places above merit 12 Ultimate Client Dash 2K+ · 4.8★ (10) wp.org #9 wp.org ranks it 3 places above merit 13 Yatra – Travel Booking & Tour Operator Software 500+ · 4.7★ (23) wp.org #15 wp.org ranks it 2 places below merit 14 Ultimate Multisite – WordPress Multisite SaaS & WaaS Platform 90+ · 5.0★ (12) wp.org #13 wp.org ranks it 1 place above merit 15 The Off Switch (formerly WP Avoid Slow) 200+ · 5.0★ (6) wp.org #24 wp.org ranks it 9 places below merit 16 W Webvriend – Custom login screen 100+ · 0.0★ (0) wp.org #12 wp.org ranks it 4 places above merit 17 GRO 300+ · 5.0★ (2) wp.org #22 wp.org ranks it 5 places below merit 18 Unstoppable White Label 30+ · 0.0★ (0) wp.org #18 19 SmartUsername – Change Username, Admin Username Changer & Login Protection 10+ · 5.0★ (1) wp.org #14 wp.org ranks it 5 places above merit 20 Custom Login Protector – Hide Login URL & Brute Force Security — · 0.0★ (0) wp.org #19 wp.org ranks it 1 place above merit 21 Treder Secure Login Shield — · 5.0★ (1) wp.org #16 wp.org ranks it 5 places above merit 22 Advanced Login Page Customizer 10+ · 0.0★ (0) wp.org #21 wp.org ranks it 1 place above merit 23 CourseGlade LMS – Online Course & eLearning Platform 10+ · 5.0★ (1) wp.org #20 wp.org ranks it 3 places above merit 24 Arik Admin Screen Customizer — · 5.0★ (1) wp.org #23 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.