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wp.org search vs our merit ranking: “recently purchased”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “recently purchased”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPC Smart Notifications for WooCommerce shows at wp.org #3 but places #15 on merit, a gap of 12 places. Its 500+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MP3 Audio Player – Music Player, Podcast Player & Radio by Sonaar places #12 on merit, 4.8★ from 302 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 NextMove Lite – Thank You Page for WooCommerce 10K+ · 4.7★ (150) wp.org #5 4 too low 2 PiWeb Live sales notification for WooCommerce 40K+ · 4.1★ (29) wp.org #4 2 too low 3 Recently Purchased Products For Woo 60+ · 4.0★ (4) wp.org #1 2 too high 4 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #7 3 too low 5 Pay For Post with WooCommerce 1K+ · 4.7★ (53) wp.org #6 1 too low 6 WowStore – Store Builder & Product Blocks for WooCommerce 4K+ · 4.6★ (113) wp.org #8 2 too low 7 Jetpack Protect 100K+ · 4.6★ (123) wp.org #9 2 too low 8 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #14 6 too low 9 Recently Viewed Products for WooCommerce – Carousel, Widget, Block & Email 1K+ · 4.7★ (3) wp.org #2 7 too high 10 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #12 2 too low 11 Ad Invalid Click Protector (AICP) 10K+ · 4.7★ (62) wp.org #13 2 too low 12 MP3 Audio Player – Music Player, Podcast Player & Radio by Sonaar 20K+ · 4.8★ (302) wp.org #20 8 too low 13 WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ · 4.0★ (250) wp.org #16 3 too low 14 MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics 6K+ · 3.8★ (55) wp.org #11 3 too high 15 WPC Smart Notifications for WooCommerce 500+ · 5.0★ (2) wp.org #3 12 too high 16 WowRecommend – Show Recommendations, Related Products, Recently Viewed, and Cross-sells for WooCommerce 10+ · 5.0★ (12) wp.org #15 1 too high 17 Page Restrict for WooCommerce 700+ · 4.7★ (23) wp.org #21 4 too low 18 Magical Shop Builder – WooCommerce Template Builder for Elementor | Shop, Cart, Checkout & Product Page Builder 3K+ · 5.0★ (9) wp.org #17 1 too high 19 Floating Buttons for WooCommerce 10+ · 5.0★ (7) wp.org #18 1 too high 20 Signature Add-On for Gravity Forms 1K+ · 3.9★ (21) wp.org #23 3 too low 21 WP Forms Signature Contract Add-On 900+ · 4.4★ (5) wp.org #24 3 too low 22 Branded SMS Pakistan 40+ · 5.0★ (1) wp.org #10 12 too high 23 SAFFIRE AI Product Recommendations for WooCommerce 10+ · 5.0★ (1) wp.org #19 4 too high 24 Advanced Customer Reports for WooCommerce 40+ · 3.5★ (2) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.