Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “release”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “release”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Press Release Distribution shows at wp.org #6 but places #23 on merit, a gap of 17 places. Its 600+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SEOPress – AI SEO Plugin & On-site SEO places #11 on merit, 4.8★ from 1267 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4833) wp.org #1 2 The Events Calendar 600K+ · 4.2★ (2461) wp.org #2 3 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #4 1 too low 4 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #8 ↑1 4 too low 5 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #14 ↓1 9 too low 6 WP Downgrade | Specific Core Version 100K+ · 4.8★ (169) wp.org #12 ↓2 6 too low 7 Gutenberg 400K+ · 2.1★ (3888) wp.org #5 ↑1 2 too high 8 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397) wp.org #15 ↑3 7 too low 9 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #10 ↑7 1 too low 10 Easy Updates Manager 300K+ · 4.8★ (726) wp.org #18 ↑1 8 too low 11 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1267) wp.org #21 10 too low 12 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #20 ↑2 8 too low 13 Core Rollback 20K+ · 4.7★ (16) wp.org #9 ↓1 4 too high 14 Disable All WordPress Updates 20K+ · 4.8★ (69) wp.org #19 ↑1 5 too low 15 Better Font Awesome 60K+ · 4.5★ (88) wp.org #16 ↓1 1 too low 16 WP-ShowHide 9K+ · 4.2★ (43) wp.org #13 ↓1 3 too high 17 Login Lockdown & Protection 100K+ · 4.3★ (61) wp.org #17 ↓1 18 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #22 ↓8 4 too low 19 CBX Changelog & Release Note 300+ · 5.0★ (3) wp.org #3 16 too high 20 Changeloger – Changelog, Release Notes, Roadmap & Feature Requests 200+ · 5.0★ (5) wp.org #7 ↓2 13 too high 21 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #24 3 too low 22 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #23 1 too low 23 Press Release Distribution 600+ · 5.0★ (1) wp.org #6 ↑1 17 too high 24 Press Release 100+ · 0.0★ (0) wp.org #11 13 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.