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wp.org search vs our merit ranking: “remove plugins update message notification”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “remove plugins update message notification”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

H

Ranked above its merit

Hide Plugins Update Message shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 60+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Wordfence Security – Firewall, Malware Scan, and Login Security places #11 on merit, 4.7★ from 5042 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #1 2 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #2 ↑1 3 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #3 ↓1 4 Easy Updates Manager 300K+ · 4.8★ (726) wp.org #4 5 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #6 ↓1 1 too low 6 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #8 ↓1 2 too low 7 Notification for Telegram 4K+ · 4.9★ (71) wp.org #5 ↑1 2 too high 8 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #7 ↑1 1 too high 9 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #13 4 too low 10 Disable Admin Notices – Hide Dashboard Notifications 100K+ · 4.7★ (367) wp.org #11 1 too low 11 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #16 5 too low 12 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #17 ↑3 5 too low 13 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #18 ↑1 5 too low 14 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #19 ↓5 5 too low 15 Remove Dashboard Access 30K+ · 4.6★ (78) wp.org #12 3 too high 16 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #22 ↑1 6 too low 17 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #23 ↓2 6 too low 18 Notivo Notification for WooCommerce 5K+ · 4.3★ (80) wp.org #14 ↑1 4 too high 19 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #20 ↓3 1 too low 20 Comment Link Remove and Other Comment Tools 8K+ · 4.1★ (15) wp.org #9 11 too high 21 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #24 3 too low 22 Easy Notification Bar 9K+ · 4.6★ (16) wp.org #21 ↑1 1 too high 23 Content Update Scheduler 2K+ · 4.3★ (12) wp.org #15 ↑3 8 too high 24 H Hide Plugins Update Message 60+ · 5.0★ (1) wp.org #10 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.