wp.org search vs our merit ranking: “report builder”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “report builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 70K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder places #11 on merit, 4.9★ from 4514 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) not PHP-currentheavy footprint
wp.org #1 2 
Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394)
wp.org #2 3 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144)
wp.org #3 4 
User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738)
wp.org #4 ↑1 5 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #5 ↓1 6 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807)
wp.org #6 7 
FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028)
wp.org #10 3 too low 8 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397)
wp.org #9 ↓1 1 too low 9 
Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) heavy footprint
wp.org #7 ↑2 2 too high 10 
Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699)
wp.org #13 ↑7 3 too low 11 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4514)
wp.org #15 ↓3 4 too low 12 
Cost Calculator Builder 20K+ · 4.5★ (393)
wp.org #12 ↑7 13 
Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528)
wp.org #14 ↑7 1 too low 14 
Ultimate Addons for Beaver Builder (UABB) 20K+ · 5.0★ (332)
wp.org #17 ↓3 3 too low 15 
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519)
wp.org #19 ↓2 4 too low 16 
Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) throws errorsnot PHP-currentheavy footprint
wp.org #8 ↓1 8 too high 17 
Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140)
wp.org #23 ↑1 6 too low 18 
Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) throws errorsnot PHP-current
wp.org #16 ↓3 2 too high 19 
CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) throws errorsnot PHP-current
wp.org #24 ↓6 5 too low 20 
Ninjalytics: Sales Reports & Order Export for WooCommerce and EDD 6K+ · 4.4★ (57)
wp.org #22 ↑1 2 too low 21 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) thin reviews
wp.org #11 10 too high 22 
Bold Page Builder 40K+ · 3.6★ (66)
wp.org #18 ↓2 4 too high 23 
Themify Builder 6K+ · 3.9★ (24) heavy footprint thin reviews
wp.org #21 2 too high 24 
Header Footer Builder for Elementor 30K+ · 5.0★ (5) thin reviews
wp.org #20 ↑2 4 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.