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wp.org search vs our merit ranking: “retrieve password using email”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “retrieve password using email”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Force Password shows at wp.org #8 but places #24 on merit, a gap of 16 places. Its 100+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPO365 | SEAMLESS WORDPRESS + MICROSOFT INTEGRATION (WPO365 | LOGIN) places #10 on merit, 4.9★ from 154 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3,992) wp.org #1 2 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8,870) wp.org #3 wp.org ranks it 1 place below merit 3 Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133) wp.org #2 wp.org ranks it 1 place above merit 4 Simple Membership 40K+ · 4.6★ (476) wp.org #4 5 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #7 wp.org ranks it 2 places below merit 6 SAML Single Sign On – SSO Login 10K+ · 4.9★ (402) wp.org #10 ↑2 wp.org ranks it 4 places below merit 7 ProfileGrid – User Profiles, Groups and Communities 5K+ · 4.6★ (236) wp.org #11 ↓2 wp.org ranks it 4 places below merit 8 Email OTP Authenticator – Login, Register & 2FA 100+ · 5.0★ (12) wp.org #6 wp.org ranks it 2 places above merit 9 WPO365 | MICROSOFT 365 GRAPH MAILER 10K+ · 5.0★ (40) wp.org #13 wp.org ranks it 4 places below merit 10 WPO365 | SEAMLESS WORDPRESS + MICROSOFT INTEGRATION (WPO365 | LOGIN) 10K+ · 4.9★ (154) wp.org #20 ↑4 wp.org ranks it 10 places below merit 11 Fluent Support – Helpdesk & Customer Support Ticket System 10K+ · 4.6★ (69) wp.org #14 ↑1 wp.org ranks it 3 places below merit 12 WPMasterToolKit (WPMTK) – All in one plugin 5K+ · 5.0★ (28) wp.org #12 ↓1 13 WP Webhooks – Automate repetitive tasks by creating powerful automation workflows directly within WordPress 20K+ · 4.7★ (55) wp.org #15 ↑1 wp.org ranks it 2 places below merit 14 OAuth Single Sign On – SSO (OAuth Client) 6K+ · 4.9★ (327) wp.org #24 ↓1 wp.org ranks it 10 places below merit 15 Custom Block Builder – Lazy Blocks 20K+ · 4.9★ (80) wp.org #21 wp.org ranks it 6 places below merit 16 WP Login and Register using JWT 100+ · 5.0★ (5) wp.org #5 wp.org ranks it 11 places above merit 17 Registrations for the Events Calendar – Event Registration Plugin 7K+ · 5.0★ (103) wp.org #22 ↓2 wp.org ranks it 5 places below merit 18 Iptanus File Upload 10K+ · 4.4★ (117) wp.org #23 ↓1 wp.org ranks it 5 places below merit 19 BLAZING Email Transfer Payment Gateway 2K+ · 5.0★ (11) wp.org #18 wp.org ranks it 1 place above merit 20 WDesignKit – AI Website Builder for WordPress with MCP, Elementor AI & AI Widget Builder 30K+ · 4.8★ (12) wp.org #19 wp.org ranks it 1 place above merit 21 Login with Vipps and MobilePay 900+ · 5.0★ (4) wp.org #17 wp.org ranks it 4 places above merit 22 AI Chatbot, Live Chat & Lead Generation for WordPress 200+ · 5.0★ (2) wp.org #9 ↑1 wp.org ranks it 13 places above merit 23 Social Login, Passkeys, Magic Link & Email OTP – Passwordless Login by VentraConnect 100+ · 5.0★ (3) wp.org #16 ↓2 wp.org ranks it 7 places above merit 24 WP Force Password 100+ · 0.0★ (0) wp.org #8 wp.org ranks it 16 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.