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wp.org search vs our merit ranking: “roas”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “roas”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Taboola Pixel for WooCommerce shows at wp.org #18 but places #23 on merit, a gap of 5 places. Its 40+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #1 2 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #3 1 too low 3 Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels 2K+ · 5.0★ (19) wp.org #4 1 too low 4 wetracked.io for WooCommerce 800+ · 5.0★ (8) wp.org #2 2 too high 5 Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant 2K+ · 4.8★ (87) wp.org #6 1 too low 6 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #7 ↓1 1 too low 7 Affiliate Sales in Google Analytics and other tools 1K+ · 4.8★ (12) wp.org #5 2 too high 8 ChannelSale – Sell & Grow Across Marketplaces, Sales Channels & AI Commerce 20+ · 5.0★ (21) wp.org #9 ↓1 1 too low 9 AdScale AI Ads Meta/Google Ads 30+ · 5.0★ (3) wp.org #12 ↓1 3 too low 10 Abandoned cart SMS reminders and SMS campaigns – CartFox 300+ · 5.0★ (5) wp.org #17 ↓1 7 too low 11 Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads 10+ · 5.0★ (3) wp.org #19 ↓1 8 too low 12 DataFast 100+ · 0.0★ (0) wp.org #8 ↓1 4 too high 13 Product Feed Manager by Conversios: Google Shopping, TikTok, Meta & 100+ Channels 100+ · 5.0★ (2) wp.org #11 ↓1 2 too high 14 Profit Warden — WooCommerce Profit Calculator & Real ROAS Tracker — · 5.0★ (1) wp.org #10 ↓1 4 too high 15 R ROAS Master SEO Fields — · 0.0★ (0) wp.org #14 ↓1 1 too high 16 ServerTrack – Server-Side Tracking & Tagging for WooCommerce 20+ · 0.0★ (0) wp.org #15 ↓1 1 too high 17 My Agile Pixel® – Self-Hosted Server-Side Tracking for WordPress 300+ · 5.0★ (1) wp.org #13 ↓1 4 too high 18 AdRoll for WooCommerce Stores 500+ · 2.5★ (10) wp.org #16 ↓1 2 too high 19 ROAS Tool Kits for Meta and Google (Post & Product Catalogue + Pixel, CAPI, GA4, GAds, GTM & Clarity) — · 0.0★ (0) wp.org #20 ↓1 1 too low 20 TrackSharp: Server-Side GA4 Tracking + Attribution Audit for WooCommerce 10+ · 5.0★ (2) wp.org #23 ↓1 3 too low 21 Vantage Dashboard – WooCommerce Analytics, Profit & ROAS — · 0.0★ (0) wp.org #22 ↓1 1 too low 22 CustomerLabs Conversion Tracking for WooCommerce 100+ · 0.0★ (0) wp.org #24 ↓1 2 too low 23 Taboola Pixel for WooCommerce 40+ · 0.0★ (0) wp.org #18 ↓1 5 too high 24 Tech Akhil Marketing ROI Calculator — · 5.0★ (1) wp.org #21 ↓1 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.