Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “schemes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “schemes”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

R

Ranked above its merit

Real Cookie Banner – Color schemes shows at wp.org #7 but places #24 on merit, a gap of 17 places. Its 100+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smash Balloon Social Photo Feed – Easy Social Feeds Plugin places #11 on merit, 4.9★ from 4358 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #2 1 too low 2 Custom Login Page Customizer 80K+ · 4.8★ (410) wp.org #4 2 too low 3 Default Admin Color Scheme 800+ · 4.7★ (9) wp.org #1 2 too high 4 Button visually impaired 10K+ · 4.9★ (27) wp.org #3 ↑2 1 too high 5 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #8 ↑7 3 too low 6 Redux Framework 900K+ · 4.4★ (273) wp.org #5 ↓2 1 too high 7 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #10 ↓4 3 too low 8 Ninja Tables – Easy Data Table Builder 70K+ · 4.6★ (472) wp.org #11 ↑1 3 too low 9 Interactive Image Map Plugin – Draw Attention 20K+ · 4.9★ (114) wp.org #9 10 White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ · 5.0★ (21) wp.org #6 ↑1 4 too high 11 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #16 ↓5 5 too low 12 Maps Widget for Google Maps 20K+ · 4.6★ (512) wp.org #17 5 too low 13 WP Maps – Google Maps, OpenStreetMap, Mapbox, Store Locator with Search, Filters & Listings 60K+ · 4.3★ (122) wp.org #13 14 QuadMenu – Mega Menu 10K+ · 4.5★ (270) wp.org #21 7 too low 15 Branda – White Label & Branding, Free Login Page Customizer 10K+ · 4.5★ (30) wp.org #12 ↓2 3 too high 16 Minify HTML 10K+ · 4.7★ (33) wp.org #19 ↓1 3 too low 17 Block Editor Colors 3K+ · 4.8★ (13) wp.org #14 3 too high 18 Kaya QR Code Generator 10K+ · 4.4★ (38) wp.org #20 2 too low 19 Recipe Card Blocks Lite 10K+ · 4.8★ (20) wp.org #18 ↑1 1 too high 20 Social comments by WpDevArt 7K+ · 4.3★ (42) wp.org #24 4 too low 21 Contextual Adminbar Color 500+ · 5.0★ (8) wp.org #15 ↑1 6 too high 22 CodeColorer 1K+ · 4.9★ (11) wp.org #22 23 Wonder PDF Embed 8K+ · 4.5★ (13) wp.org #23 24 R Real Cookie Banner – Color schemes 100+ · 0.0★ (0) wp.org #7 ↑1 17 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.