Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “scroll announcements”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “scroll announcements”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

YooBar – Notification Bar & Announcement Bar shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates places #8 on merit, 4.8★ from 489 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 HashBar – Announcement, Notification Bar & Popup Campaign 9K+ · 4.2★ (38) wp.org #1 2 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #3 ↑1 1 too low 3 Simple Banner – Easily add multiple Banners/Bars/Notifications/Announcements to the top or bottom of your website 50K+ · 4.8★ (45) wp.org #2 1 too high 4 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #5 1 too low 5 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1199) wp.org #6 1 too low 6 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #9 ↑7 3 too low 7 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #8 ↑1 1 too low 8 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #13 ↓6 5 too low 9 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #7 ↑12 2 too high 10 Notification Bar, Announcement and Cookie Notice WordPress Plugin – FooBar 3K+ · 4.8★ (10) wp.org #4 ↓1 6 too high 11 Announcer – Sticky Message Banner & Notification Bar 10K+ · 4.8★ (40) wp.org #10 1 too high 12 Divi Torque Lite 50K+ · 4.7★ (116) wp.org #14 2 too low 13 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #15 2 too low 14 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #22 ↓1 8 too low 15 Advanced Floating Content Lite 7K+ · 4.1★ (30) wp.org #18 ↓5 3 too low 16 Advanced Popups 60K+ · 4.0★ (9) wp.org #11 5 too high 17 Vertical News Scroller 5K+ · 4.3★ (17) wp.org #17 ↓9 18 T Themify Popup 8K+ · 4.9★ (11) wp.org #21 ↓1 3 too low 19 Popup Box – Easily Create WordPress Popups 6K+ · 5.0★ (11) wp.org #24 ↓1 5 too low 20 Header Footer Builder for Elementor 30K+ · 5.0★ (5) wp.org #16 4 too high 21 Marquee Addons for Elementor – Essential Motion Widgets & Templates 20K+ · 5.0★ (6) wp.org #23 2 too low 22 TinyBar – Display notification bar, banner, announcement at the top or bottom of your website 100+ · 5.0★ (2) wp.org #19 ↓2 3 too high 23 YooBar – Notification Bar & Announcement Bar 100+ · 0.0★ (0) wp.org #12 11 too high 24 NoticePulse — Notification Bar, Announcement Bar & Cookie Notice 50+ · 5.0★ (1) wp.org #20 ↓2 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.