Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “seconds”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “seconds”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Modern Cart – WooCommerce Side Cart & Popup Cart shows at wp.org #15 but places #23 on merit, a gap of 8 places. Its 60K+ installs carry it up the search order; its 4.9★ average from 16 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UserFeedback – Create Interactive Feedback Form, User Surveys, and Polls in Seconds 200K+ · 4.8★ (309) wp.org #1 2 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4342) wp.org #2 3 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #3 4 Under Construction 600K+ · 4.8★ (1285) wp.org #4 5 Widgets for Google Reviews 1M+ · 4.9★ (2668) wp.org #5 6 Two Factor 100K+ · 4.7★ (209) wp.org #7 1 too low 7 MC4WP: Mailchimp for WordPress 1M+ · 4.8★ (1498) wp.org #8 ↑1 1 too low 8 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #6 2 too high 9 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #11 2 too low 10 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #9 ↓1 1 too high 11 Minimal Coming Soon – Coming Soon Page 100K+ · 4.3★ (282) wp.org #10 1 too high 12 WP Super Cache 1M+ · 4.3★ (1346) wp.org #12 13 Import and export users and customers 70K+ · 4.7★ (259) wp.org #14 ↑1 1 too low 14 CMS Tree Page View – Reorder Pages with a Drag-and-Drop Tree 50K+ · 4.9★ (365) wp.org #17 ↑1 3 too low 15 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (201) wp.org #16 ↑1 1 too low 16 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #21 ↓8 5 too low 17 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #13 ↑1 4 too high 18 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #19 ↑2 1 too low 19 SVG Support 1M+ · 4.8★ (356) wp.org #20 ↑2 1 too low 20 White Label CMS 200K+ · 4.7★ (114) wp.org #22 ↑1 2 too low 21 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #24 3 too low 22 WPFront Notification Bar 40K+ · 4.5★ (131) wp.org #23 ↑1 1 too low 23 Modern Cart – WooCommerce Side Cart & Popup Cart 60K+ · 4.9★ (16) wp.org #15 ↑1 8 too high 24 Second Street 400+ · 0.0★ (0) wp.org #18 ↑1 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.