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← Rankings

wp.org search vs our merit ranking: “sell articles”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sell articles”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Sell Ads – Sell your ad space. Without middleman. shows at wp.org #8 but places #24 on merit, a gap of 16 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #6 on merit, 4.8★ from 3223 reviews, but shows at wp.org #10. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #1 2 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4342) wp.org #2 3 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #3 ↑2 4 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #5 ↓1 1 too low 5 Event Tickets and Registration 90K+ · 3.5★ (236) wp.org #4 ↓1 1 too high 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #10 ↑2 4 too low 7 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #9 ↑4 2 too low 8 ProfilePress – Paid Membership, Online Courses (LMS), Ecommerce, User Registration & Login Form, User Profile & Restrict Content 100K+ · 3.1★ (938) wp.org #6 2 too high 9 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (61) wp.org #7 ↑1 2 too high 10 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #12 ↓3 2 too low 11 WP-Members Membership Plugin 50K+ · 4.6★ (272) wp.org #14 ↑6 3 too low 12 Kit (formerly ConvertKit) – Email Subscribers, Email Newsletter, Email Marketing, Landing Pages and Membership 40K+ · 4.8★ (90) wp.org #16 ↓2 4 too low 13 Ecwid by Lightspeed Ecommerce Shopping Cart 20K+ · 4.5★ (228) wp.org #19 ↓2 6 too low 14 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #11 ↓1 3 too high 15 WPConsent – Cookie Banner & Cookie Consent for Privacy Compliance (GDPR / CCPA / EU Compliance Cookie Notice) 200K+ · 4.8★ (86) wp.org #18 ↑5 3 too low 16 WP EasyCart: Shopping Cart and eCommerce Store 3K+ · 4.5★ (206) wp.org #21 ↑1 5 too low 17 AI WP Writer – SEO content generator, chatGPT, Gemini, Claude 3K+ · 4.9★ (23) wp.org #13 ↓2 4 too high 18 Syncee Premium Dropshipping & Wholesale 1K+ · 4.5★ (49) wp.org #17 ↓2 1 too high 19 Modern Cart – WooCommerce Side Cart & Popup Cart 60K+ · 4.9★ (16) wp.org #23 ↓4 4 too low 20 EU Withdrawal and Legal Guarantee Compliance 1K+ · 5.0★ (17) wp.org #22 ↓6 2 too low 21 Flexible Subscriptions 1K+ · 4.6★ (9) wp.org #15 ↑3 6 too high 22 AdFlow – Ad Inserter & Ad Manager: AdSense, Banner Ads & ads.txt 3K+ · 5.0★ (3) wp.org #20 ↑1 2 too high 23 Eventward 400+ · 5.0★ (3) wp.org #24 1 too low 24 Sell Ads – Sell your ad space. Without middleman. 10+ · 5.0★ (1) wp.org #8 ↓1 16 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.