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wp.org search vs our merit ranking: “sendpulse”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sendpulse”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SendPulse – Popup Builder for Email Optins, Lead Generation, Sticky Bars and Videos shows at wp.org #5 but places #15 on merit, a gap of 10 places. Its 100+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App places #10 on merit, 4.7★ from 528 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 SendPulse Free Web Push 500+ · 5.0★ (9) wp.org #1 2 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #3 1 too low 3 YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45) wp.org #4 1 too low 4 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #9 5 too low 5 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #11 6 too low 6 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #8 2 too low 7 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #15 8 too low 8 FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25) wp.org #10 2 too low 9 WPMasterToolKit (WPMTK) – All in one plugin 5K+ · 5.0★ (28) wp.org #12 3 too low 10 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #24 14 too low 11 SendPulse Email Marketing Newsletter 1K+ · 2.6★ (8) wp.org #2 9 too high 12 Contact Form to Any API 8K+ · 5.0★ (28) wp.org #13 1 too low 13 GD Mail Queue 700+ · 5.0★ (11) wp.org #18 5 too low 14 Convertful – Your Ultimate On-Site Conversion Tool 3K+ · 4.3★ (6) wp.org #14 15 SendPulse – Popup Builder for Email Optins, Lead Generation, Sticky Bars and Videos 100+ · 0.0★ (0) wp.org #5 10 too high 16 SendPulse – Live Chat and Chatbot 100+ · 0.0★ (0) wp.org #6 10 too high 17 SendPulse subscription for WooCommerce 50+ · 0.0★ (0) wp.org #7 10 too high 18 SendPulse CRM for WooCommerce — · 0.0★ (0) wp.org #16 2 too high 19 ClickSyncr for SendPulse – Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Fluent Forms, Formidable & Forminator — · 0.0★ (0) wp.org #17 2 too high 20 VuloMail – SMTP, Email Logs & SMS Notifications 10+ · 0.0★ (0) wp.org #19 1 too high 21 Saral SMTP — · 0.0★ (0) wp.org #20 1 too high 22 Jooosi Mail – Email delivery with routing, queues, and failover, built for WordPress — · 0.0★ (0) wp.org #22 23 QForm – free and simple form builder 90+ · 0.0★ (0) wp.org #21 2 too high 24 Flexa MailBridge — · 0.0★ (0) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.