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wp.org search vs our merit ranking: “service card”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “service card”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Card Elements for WPBakery shows at wp.org #2 but places #15 on merit, a gap of 13 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #8 on merit, 4.8★ from 14388 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4833) wp.org #1 2 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #6 ↑1 4 too low 3 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #4 ↑6 1 too low 4 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #12 ↓3 8 too low 5 Ultimate Gift Cards for WooCommerce 7K+ · 4.7★ (245) wp.org #9 ↓4 4 too low 6 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #5 ↓1 1 too high 7 Gift Up Gift Cards for WordPress and WooCommerce 5K+ · 4.9★ (235) wp.org #13 ↓2 6 too low 8 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #22 ↓4 14 too low 9 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #15 ↑1 6 too low 10 Services Section Block – present your services in clean grids and columns 2K+ · 4.5★ (4) wp.org #3 7 too high 11 Stripe Payment Forms by WP Simple Pay – Accept Credit Card Payments + Subscriptions with Stripe 8K+ · 4.4★ (117) wp.org #23 ↓2 12 too low 12 WooPayments: Integrated WooCommerce Payments 800K+ · 3.4★ (178) wp.org #17 ↑7 5 too low 13 Multibanco, MB WAY, Credit card, Apple Pay, Google Pay, Payshop, and PIX (ifthenpay) for WooCommerce 8K+ · 5.0★ (21) wp.org #19 6 too low 14 Appointment Booking Plugin for WooCommerce | Online Booking Calendar & Service Manager 200+ · 4.4★ (11) wp.org #11 ↑4 3 too high 15 Card Elements for WPBakery 500+ · 5.0★ (1) wp.org #2 13 too high 16 Business Card Block – present your team and contact info in style 1K+ · 4.3★ (4) wp.org #7 ↓1 9 too high 17 zahls.ch Credit Cards, PostFinance and TWINT for WooCommerce 3K+ · 4.9★ (7) wp.org #18 ↓1 1 too low 18 Booktics – Appointment Booking Calendar for Service Businesses 700+ · 4.3★ (14) wp.org #20 2 too low 19 Info Cards – Add Text and Media in Card Layouts 2K+ · 5.0★ (2) wp.org #8 11 too high 20 Rede Itaú for WooCommerce — Payment PIX, Credit Card and Debit 1K+ · 4.3★ (9) wp.org #24 ↓5 4 too low 21 AI for Home Services 800+ · 5.0★ (3) wp.org #16 5 too high 22 Cards Layout – showcase content in responsive card grids 500+ · 5.0★ (2) wp.org #14 ↓2 8 too high 23 ECard – Digital Visiting Card 300+ · 3.0★ (2) wp.org #10 ↑4 13 too high 24 Scrumptious – Recipe Cards 500+ · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.