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wp.org search vs our merit ranking: “site speed optimization”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “site speed optimization”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Image Optimizer – Compress Images and Convert to WebP or AVIF shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 1M+ installs carry it up the search order; its 1.7★ average from 81 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance places #10 on merit, 4.9★ from 1962 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #1 ↑3 2 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #3 1 too low 3 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #2 1 too high 4 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #4 ↑1 5 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #5 ↑1 6 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #6 ↑6 7 Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ · 4.7★ (612) wp.org #8 ↑1 1 too low 8 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657) wp.org #7 1 too high 9 Hummingbird Performance – Cache & Page Speed Optimization for Core Web Vitals | Critical CSS | Minify CSS | Defer CSS Javascript | CDN 70K+ · 4.7★ (1488) wp.org #12 ↑2 3 too low 10 Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance 100K+ · 4.9★ (1962) wp.org #14 ↓6 4 too low 11 Autoptimize 800K+ · 4.7★ (1428) wp.org #13 ↑7 2 too low 12 WP Meteor Website Speed Optimization Addon 20K+ · 4.7★ (77) wp.org #9 ↑1 3 too high 13 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #17 4 too low 14 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #18 ↓2 4 too low 15 NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization 80K+ · 4.3★ (311) wp.org #15 16 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #22 ↑2 6 too low 17 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640) wp.org #21 ↑1 4 too low 18 Speed Booster Pack ⚡ PageSpeed Optimization Suite 8K+ · 4.3★ (186) wp.org #16 ↑2 2 too high 19 WP Compress – Instant Performance & Speed Optimization 9K+ · 4.5★ (155) wp.org #19 20 Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ · 4.4★ (131) wp.org #20 ↑1 21 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #11 ↑2 10 too high 22 Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ · 4.8★ (58) wp.org #24 2 too low 23 WPSpeed – WordPress Speed, Cache & Performance Optimization (Core Web Vitals, PageSpeed 100) 2K+ · 4.9★ (40) wp.org #23 24 Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ · 1.7★ (81) wp.org #10 ↑1 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.