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wp.org search vs our merit ranking: “standout”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “standout”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Wow Sliders Addons for Elementor shows at wp.org #14 but places #23 on merit, a gap of 9 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More places #3 on merit, 4.9★ from 973 reviews, but shows at wp.org #8. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #3 1 too low 3 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #8 5 too low 4 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #6 2 too low 5 EventON – Events Calendar 6K+ · 4.1★ (44) wp.org #4 1 too high 6 OttoKit: All-in-One Automation Platform 90K+ · 4.9★ (125) wp.org #10 4 too low 7 Advanced Product Search For WooCommerce 4K+ · 4.3★ (6) wp.org #2 5 too high 8 Exclusive Addons for Elementor 50K+ · 4.7★ (47) wp.org #11 3 too low 9 Button Generator – Easily Create Custom Buttons with Icons and Analytics 4K+ · 4.3★ (18) wp.org #7 2 too high 10 Quick Contact Form 1K+ · 4.9★ (21) wp.org #15 ↑1 5 too low 11 Order auto complete for WooCommerce 1K+ · 5.0★ (3) wp.org #5 6 too high 12 Responsive Addons for Elementor – Free Elementor Addons, Kits and Elementor Templates 3K+ · 5.0★ (6) wp.org #12 ↑2 13 ExpressTechSoftwares Discord Add-on for Paid Memberships Pro 600+ · 4.3★ (20) wp.org #22 ↑1 9 too low 14 MM Back To Top — Scroll Up Button 100+ · 5.0★ (3) wp.org #9 5 too high 15 IssueM 600+ · 4.1★ (13) wp.org #19 4 too low 16 Site Lockdown Security 800+ · 5.0★ (5) wp.org #16 ↑2 17 Blockons – Gutenberg blocks for WordPress and WooCommerce websites 700+ · 4.8★ (4) wp.org #17 ↑3 18 WP Before After Image Slider – Interactive Image and Video Comparison Plugin for WordPress 1K+ · 5.0★ (2) wp.org #13 ↑2 5 too high 19 FunnelKit Payment Gateway for Square WooCommerce 100+ · 5.0★ (3) wp.org #20 ↑2 1 too low 20 MM Thumbnails – Hide Thumbnails from Posts and Pages 10+ · 5.0★ (2) wp.org #18 ↓1 2 too high 21 Glossary Tooltip – Highlight Terms & Show Tooltips 100+ · 5.0★ (2) wp.org #21 22 B2B Request a Quote 50+ · 5.0★ (2) wp.org #23 ↑1 1 too low 23 Wow Sliders Addons for Elementor 30+ · 5.0★ (1) wp.org #14 ↓1 9 too high 24 Gutena Team – Team Slider and Grid 800+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.