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wp.org search vs our merit ranking: “start post rel”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “start post rel”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Selfish Fresh Start shows at wp.org #4 but places #22 on merit, a gap of 18 places. Its 20+ installs carry it up the search order; its 4.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Dark Mode – Improve Accessibility with AI Powered Dark Theme places #12 on merit, 4.5★ from 391 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #1 2 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #2 3 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #3 4 WP Reset 300K+ · 4.8★ (1,014) wp.org #6 wp.org ranks it 2 places below merit 5 Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos 30K+ · 4.7★ (252) wp.org #7 wp.org ranks it 2 places below merit 6 Embed Plus for YouTube Gallery, Livestream and Lazy Loading with Facades 100K+ · 4.6★ (572) wp.org #8 ↓1 wp.org ranks it 2 places below merit 7 Easy Video Player 20K+ · 4.2★ (57) wp.org #5 wp.org ranks it 2 places above merit 8 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #14 wp.org ranks it 6 places below merit 9 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (822) wp.org #12 ↓1 wp.org ranks it 3 places below merit 10 Gutenverse – WordPress Blocks, Page Builder & Site Editor 20K+ · 4.9★ (190) wp.org #15 ↓2 wp.org ranks it 5 places below merit 11 CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) wp.org #13 ↓1 wp.org ranks it 2 places below merit 12 Dark Mode – Improve Accessibility with AI Powered Dark Theme 20K+ · 4.5★ (391) wp.org #21 ↓2 wp.org ranks it 9 places below merit 13 Seriously Simple Podcasting 20K+ · 4.7★ (330) wp.org #24 ↓8 wp.org ranks it 11 places below merit 14 WPFront Notification Bar 40K+ · 4.5★ (131) wp.org #18 wp.org ranks it 4 places below merit 15 Spotlight Social Photo Feed 50K+ · 4.7★ (171) wp.org #22 ↓2 wp.org ranks it 7 places below merit 16 GAinWP Google Analytics Integration for WP 7K+ · 4.8★ (126) wp.org #19 wp.org ranks it 3 places below merit 17 Easy Media Download 9K+ · 4.0★ (28) wp.org #11 ↓1 wp.org ranks it 6 places above merit 18 Simple YouTube Embed 4K+ · 4.2★ (15) wp.org #9 ↓1 wp.org ranks it 9 places above merit 19 Shop Page WP 2K+ · 5.0★ (22) wp.org #16 ↓1 wp.org ranks it 3 places above merit 20 Snippet Shortcodes 3K+ · 4.7★ (25) wp.org #17 wp.org ranks it 3 places above merit 21 FlexTable – Data Table Sync with Google Sheets 3K+ · 4.6★ (35) wp.org #23 wp.org ranks it 2 places below merit 22 Selfish Fresh Start 20+ · 4.0★ (5) wp.org #4 wp.org ranks it 18 places above merit 23 Post Calendar by Gelform 60+ · 5.0★ (5) wp.org #10 ↓1 wp.org ranks it 13 places above merit 24 PuzzleMe – Interactive Puzzles for WordPress – Easily publish crosswords, quizzes, word searches and more 1K+ · 4.0★ (3) wp.org #20 ↑1 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.