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wp.org search vs our merit ranking: “state government”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “state government”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SiteSEO – SEO Simplified shows at wp.org #4 but places #12 on merit, a gap of 8 places. Its 400K+ installs carry it up the search order; its 4.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

miniOrange 2FA – Two Factor Authentication for WordPress (Passkey, OTP, SMS, Email, Google Authenticator) places #7 on merit, 4.5★ from 386 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #1 2 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #2 3 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1398) wp.org #3 4 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #8 4 too low 5 Event Tickets and Registration 90K+ · 3.5★ (236) wp.org #5 6 WP Maps – Google Maps, OpenStreetMap, Mapbox, Store Locator with Search, Filters & Listings 60K+ · 4.3★ (122) wp.org #9 3 too low 7 miniOrange 2FA – Two Factor Authentication for WordPress (Passkey, OTP, SMS, Email, Google Authenticator) 10K+ · 4.5★ (386) wp.org #18 11 too low 8 Equalize Digital Accessibility Checker – WCAG, ADA, EAA and Section 508 compliance 10K+ · 4.9★ (80) wp.org #15 7 too low 9 WC – APG NIF/CIF/NIE Field 10K+ · 4.8★ (23) wp.org #10 1 too low 10 WP Document Revisions 2K+ · 3.7★ (23) wp.org #7 3 too high 11 ELEX WooCommerce USPS Shipping Method 800+ · 4.4★ (7) wp.org #6 5 too high 12 SiteSEO – SEO Simplified 400K+ · 4.0★ (8) wp.org #4 8 too high 13 Identity Verification for WooCommerce 100+ · 5.0★ (12) wp.org #16 3 too low 14 24TT Document Verifier 100+ · 5.0★ (4) wp.org #14 15 Filikod – Alt Text Checker & Bulk Image Alt Text Editor 200+ · 5.0★ (5) wp.org #23 8 too low 16 B Bitron Right of Withdrawal 400+ · 5.0★ (4) wp.org #22 6 too low 17 Ordessa – FAQ & Accordion Block with Bulk Add 100+ · 5.0★ (2) wp.org #12 5 too high 18 Remita Woocommerce Payment Plugin 80+ · 5.0★ (2) wp.org #17 1 too high 19 ELEX ShipEngine UPS & FedEx Shipping Method 70+ · 5.0★ (1) wp.org #11 8 too high 20 MatrixMap – Google Maps, OpenStreetMap, Store Locator & World Maps 200+ · 5.0★ (1) wp.org #13 7 too high 21 Postcode.eu Address Validation 200+ · 5.0★ (1) wp.org #19 2 too high 22 BoardScribe – Accessible Board Meeting Agendas and Minutes 30+ · 5.0★ (1) wp.org #20 2 too high 23 SmobilPay for e-commerce – Mobile Money Gateway for WooCommerce 30+ · 5.0★ (1) wp.org #21 2 too high 24 Dynamic Post – AI Content – White Paper – Peer Review – Tax & Accounting Sites 100+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.