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wp.org search vs our merit ranking: “strong authentication”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “strong authentication”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Stripe Payment Gateway shows at wp.org #7 but places #17 on merit, a gap of 10 places. Its 700K+ installs carry it up the search order; its 3.1★ average from 237 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Elementor Website Builder – more than just a page builder places #9 on merit, 4.5★ from 7322 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5039) wp.org #1 2 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #2 3 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8869) wp.org #3 ↑2 4 miniOrange 2FA – Two Factor Authentication for WordPress (OTP, SMS, Email, Google Authenticator) 10K+ · 4.5★ (385) wp.org #4 ↓1 5 Limit Login Attempts Security – Login Security, 2FA, Firewall, Brute Force Prevention 1M+ · 4.8★ (1489) wp.org #8 3 too low 6 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #9 ↑1 3 too low 7 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397) wp.org #11 ↑1 4 too low 8 JWT Authentication for WP REST API 60K+ · 4.4★ (53) wp.org #6 ↓2 2 too high 9 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #14 ↑1 5 too low 10 Titan Anti-spam & Security – Brute Force Protection, 2FA & Spam Filter 50K+ · 4.5★ (370) wp.org #12 ↓1 2 too low 11 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #5 ↑2 6 too high 12 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #17 5 too low 13 Defender Security – Malware Scanner, Login Security & Firewall 80K+ · 4.8★ (334) wp.org #15 ↓1 2 too low 14 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #13 1 too high 15 Appointment Hour Booking – Booking Calendar 10K+ · 4.9★ (524) wp.org #19 ↓1 4 too low 16 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #10 ↓1 6 too high 17 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #7 ↓1 10 too high 18 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #18 19 My Calendar – Accessible Event Manager 20K+ · 4.7★ (159) wp.org #22 ↓3 3 too low 20 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #23 ↓2 3 too low 21 Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password 3K+ · 4.8★ (26) wp.org #16 5 too high 22 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #24 ↓1 2 too low 23 All In One Login 60K+ · 3.6★ (35) wp.org #20 ↑2 3 too high 24 Email OTP Authenticator – Login, Register & 2FA 100+ · 5.0★ (12) wp.org #21 ↓1 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.