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wp.org search vs our merit ranking: “subsites”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “subsites”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Fastcache by Host.it shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more places #11 on merit, 4.6★ from 709 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #1 2 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #2 3 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #3 4 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #4 5 Prime Mover – Backup and Migration 10K+ · 5.0★ (141) wp.org #6 1 too low 6 Header Footer Code Manager 600K+ · 4.9★ (309) wp.org #7 1 too low 7 Breadcrumb NavXT 800K+ · 4.6★ (132) wp.org #5 2 too high 8 NS Cloner – Site Cloner and Multisite Duplicator 6K+ · 4.7★ (279) wp.org #9 1 too low 9 JetBackup – Backup, Restore & Migrate 200K+ · 4.5★ (1056) wp.org #12 3 too low 10 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #10 11 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #15 4 too low 12 reCaptcha by BestWebSoft 100K+ · 3.9★ (391) wp.org #13 1 too low 13 SAML Single Sign On – SSO Login 10K+ · 4.9★ (402) wp.org #21 8 too low 14 WP Migrate Lite – Migration Made Easy 200K+ · 4.2★ (318) wp.org #16 2 too low 15 XO Security 30K+ · 5.0★ (11) wp.org #8 7 too high 16 Disable Comments 1M+ · 4.7★ (281) wp.org #18 2 too low 17 Footnotes Made Easy 2K+ · 4.6★ (40) wp.org #14 3 too high 18 Sitemap by BestWebSoft – WordPress XML Site Map Page Generator Plugin 20K+ · 4.3★ (115) wp.org #23 5 too low 19 WP Search with Algolia 7K+ · 4.5★ (24) wp.org #19 20 WP Offload SES Lite 10K+ · 4.3★ (36) wp.org #24 4 too low 21 Beehive Analytics – Google Analytics Dashboard 20K+ · 4.5★ (13) wp.org #17 4 too high 22 Add to Home Screen & Progressive Web App 1K+ · 3.7★ (25) wp.org #20 2 too high 23 Fastcache by Host.it 1K+ · 5.0★ (2) wp.org #11 12 too high 24 S Surbma | Yoast SEO Sitemap to robots.txt 2K+ · 5.0★ (2) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.