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wp.org search vs our merit ranking: “summary card”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “summary card”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Scrumptious – Recipe Cards shows at wp.org #5 but places #22 on merit, a gap of 17 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #12 on merit, 4.8★ from 1539 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #1 ↑1 2 Ultimate Gift Cards for WooCommerce 7K+ · 4.7★ (245) wp.org #3 ↓2 1 too low 3 Share Buttons & AI-powered Summaries 1K+ · 5.0★ (16) wp.org #2 ↑1 1 too high 4 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #7 ↓1 3 too low 5 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #6 ↓2 1 too low 6 OG — Better Share on Social Media 20K+ · 4.8★ (216) wp.org #9 ↓1 3 too low 7 WooPayments: Integrated WooCommerce Payments 800K+ · 3.4★ (178) wp.org #4 ↑5 3 too high 8 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #8 ↓3 9 WPSSO Core – Complete Schema Markup and Meta Tags 4K+ · 4.6★ (306) wp.org #10 ↑1 1 too low 10 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #12 ↓2 2 too low 11 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #17 ↑3 6 too low 12 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #19 ↓2 7 too low 13 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #15 2 too low 14 Stripe Payment Forms by WP Simple Pay – Accept Credit Card Payments + Subscriptions with Stripe 8K+ · 4.4★ (117) wp.org #11 ↑1 3 too high 15 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #22 7 too low 16 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #20 ↑2 4 too low 17 Recipe Cards For Your Food Blog from Zip Recipes 1K+ · 4.8★ (95) wp.org #14 3 too high 18 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #18 ↓2 19 Wikipedia Preview 1K+ · 4.8★ (37) wp.org #23 4 too low 20 CIELO API PIX, credit card, debit payment for WooCommerce 600+ · 4.2★ (5) wp.org #13 7 too high 21 Iframely – WP media embeds, cards and blocks 2K+ · 3.7★ (11) wp.org #21 22 Scrumptious – Recipe Cards 500+ · 5.0★ (1) wp.org #5 ↑2 17 too high 23 Simple Event Summary for SportsPress 80+ · 0.0★ (0) wp.org #16 ↑3 7 too high 24 Dashboard Summary 20+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.