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wp.org search vs our merit ranking: “survey creator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “survey creator”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Survey Form Block shows at wp.org #4 but places #23 on merit, a gap of 19 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Form Maker by 10Web – Mobile-Friendly Drag & Drop Contact Form Builder places #9 on merit, 4.5★ from 778 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #1 ↑1 2 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #3 ↑5 1 too low 3 SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #2 ↑1 1 too high 4 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #5 1 too low 5 Quiz Maker, Poll Maker & Survey Maker by Opinion Stage 6K+ · 4.4★ (277) wp.org #6 1 too low 6 Presto Player 100K+ · 4.8★ (348) wp.org #8 ↑1 2 too low 7 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #14 ↑2 7 too low 8 Broken Link Checker 500K+ · 3.8★ (605) wp.org #11 ↑2 3 too low 9 Form Maker by 10Web – Mobile-Friendly Drag & Drop Contact Form Builder 30K+ · 4.5★ (778) wp.org #18 ↑2 9 too low 10 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #19 ↑2 9 too low 11 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #20 ↑3 9 too low 12 WPVR – 360 Panorama viewer and Virtual Tour Builder for WordPress 10K+ · 4.7★ (133) wp.org #16 ↓2 4 too low 13 Spectra Blocks – AI Website Builder for the Block Editor 60K+ · 4.6★ (53) wp.org #12 ↓2 1 too high 14 Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (260) wp.org #24 10 too low 15 NEX-Forms – Ultimate Forms Plugin for WordPress 5K+ · 4.1★ (135) wp.org #17 ↑2 2 too low 16 Contact Form Generator : Creative form builder for WordPress 700+ · 4.4★ (67) wp.org #15 ↑2 1 too high 17 JetFormBuilder — Dynamic Blocks Form Builder 80K+ · 4.2★ (72) wp.org #23 6 too low 18 FluentCart – Online Store Builder & eCommerce Checkout 9K+ · 4.5★ (47) wp.org #21 3 too low 19 SurveyJS: Drag & Drop Form Builder 500+ · 4.7★ (3) wp.org #7 12 too high 20 Pollify – Feedback Polls, Anonymous Polls, Up/down Voting, NPS Surveys, Export data 60+ · 4.2★ (5) wp.org #9 ↑3 11 too high 21 VPSUForm – Drag & Drop Contact Form Builder with Email Automation 200+ · 5.0★ (7) wp.org #22 ↑2 1 too low 22 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #13 ↑2 9 too high 23 Survey Form Block 500+ · 5.0★ (1) wp.org #4 19 too high 24 Quizably – Quiz Maker, Personality Quiz & Survey Builder 200+ · 5.0★ (2) wp.org #10 ↑1 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.