wp.org search vs our merit ranking: “thank you page builder”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “thank you page builder”, we and wp.org disagree on the top plugin, and our order differs from theirs on 4 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Custom Thank You Page for WooCommerce shows at wp.org #4 but places #16 on merit, a gap of 12 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
How this rank is calculated
Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.
A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.
A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.
Hover a row to see the main reason for its position.
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147)
wp.org #2 wp.org ranks it 1 place below merit 2 
Thanko Thank You Page Customizer for WooCommerce 3K+ · 4.5★ (37)
wp.org #1 wp.org ranks it 1 place above merit 3 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389)
wp.org #3 4 
User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738)
wp.org #6 wp.org ranks it 2 places below merit 5 
NextMove Lite – Thank You Page for WooCommerce 10K+ · 4.7★ (150)
wp.org #5 ↓1 6 
Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4,699)
wp.org #8 ↑1 wp.org ranks it 2 places below merit 7 
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2,216)
wp.org #9 ↑6 wp.org ranks it 2 places below merit 8 
Greenshift – animation and page builder blocks 70K+ · 4.8★ (107)
wp.org #7 ↑1 wp.org ranks it 1 place above merit 9 
WP Table Builder – Drag & Drop Table Builder 50K+ · 4.8★ (681)
wp.org #11 ↓4 wp.org ranks it 2 places below merit 10 
FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1,028)
wp.org #13 wp.org ranks it 3 places below merit 11 
WooCommerce 7M+ · 4.5★ (4,835)
wp.org #12 ↓2 wp.org ranks it 1 place below merit 12 
Landing Page Builder – Coming Soon page, Maintenance Mode, Lead Page, WordPress Landing Pages 8K+ · 4.6★ (202)
wp.org #10 ↑2 wp.org ranks it 2 places above merit 13 
Under Construction 600K+ · 4.8★ (1,285)
wp.org #14 ↓3 wp.org ranks it 1 place below merit 14 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808)
wp.org #15 ↓1 wp.org ranks it 1 place below merit 15 
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515)
wp.org #22 ↓1 wp.org ranks it 7 places below merit 16 Custom Thank You Page for WooCommerce 2K+ · 5.0★ (7) thin reviews
wp.org #4 ↑1 wp.org ranks it 12 places above merit 17 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398)
wp.org #17 18 
Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1,527)
wp.org #24 wp.org ranks it 6 places below merit 19 
CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518)
wp.org #19 20 
LightStart – Maintenance Mode, Coming Soon and Landing Page Builder 400K+ · 4.3★ (874)
wp.org #18 wp.org ranks it 2 places above merit 21 
Ultimate Addons for Beaver Builder (UABB) 20K+ · 5.0★ (332)
wp.org #23 ↓3 wp.org ranks it 2 places below merit 22 
PPWP – Password Protect Pages 30K+ · 4.7★ (272)
wp.org #21 wp.org ranks it 1 place above merit 23 
Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90)
wp.org #20 wp.org ranks it 3 places above merit 24 
ThankRedirect – Custom Thank You Pages for WooCommerce 100+ · 5.0★ (1) thin reviews
wp.org #16 wp.org ranks it 8 places above merit Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.