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wp.org search vs our merit ranking: “the next generation”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “the next generation”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Wand – AI Content Writer for OpenAI, Claude, Gemini, OpenRouter and Deepseek shows at wp.org #11 but places #20 on merit, a gap of 9 places. Its 1K+ installs carry it up the search order; its 3.8★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) places #10 on merit, 4.7★ from 5231 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Quiz and Survey Master (QSM) – Quiz Maker & Survey Maker 40K+ · 4.7★ (1282) wp.org #1 ↑1 2 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #3 1 too low 3 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #2 ↓1 1 too high 4 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #4 5 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2146) wp.org #7 ↓1 2 too low 6 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #9 ↑1 3 too low 7 WPBot – AI ChatBot for Live Support, Lead Generation, WordPress Automation, AI Services 5K+ · 4.7★ (124) wp.org #8 1 too low 8 Page Builder: Pagelayer – Drag and Drop website builder 400K+ · 3.9★ (104) wp.org #6 ↑1 2 too high 9 Button Generator – Easily Create Custom Buttons with Icons and Analytics 4K+ · 4.3★ (18) wp.org #5 4 too high 10 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #20 ↓2 10 too low 11 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #13 ↑10 2 too low 12 Loco Translate 1M+ · 4.8★ (453) wp.org #16 ↓1 4 too low 13 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #22 ↓1 9 too low 14 Podlove Podcast Publisher 3K+ · 4.3★ (45) wp.org #10 ↓1 4 too high 15 Jetpack VaultPress 10K+ · 3.8★ (72) wp.org #12 ↑1 3 too high 16 HollerBox — Fast & Effective Popups & Lead-Generation 2K+ · 4.8★ (32) wp.org #17 ↓1 1 too low 17 Track The Click 7K+ · 4.7★ (18) wp.org #14 ↓2 3 too high 18 QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ · 4.8★ (20) wp.org #19 ↓2 1 too low 19 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #23 4 too low 20 WP Wand – AI Content Writer for OpenAI, Claude, Gemini, OpenRouter and Deepseek 1K+ · 3.8★ (10) wp.org #11 9 too high 21 AI 60K+ · 4.2★ (10) wp.org #18 3 too high 22 QR Code Composer – Automatic QR code generation 3K+ · 4.2★ (9) wp.org #15 ↓1 7 too high 23 bunny.net – WordPress CDN Plugin 10K+ · 3.1★ (22) wp.org #21 ↓2 2 too high 24 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.