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wp.org search vs our merit ranking: “thumbs down”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “thumbs down”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Review Stars Count For WooCommerce shows at wp.org #6 but places #23 on merit, a gap of 17 places. Its 50+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Force Regenerate Thumbnails places #12 on merit, 4.7★ from 186 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Comments Like Dislike 4K+ · 4.6★ (38) wp.org #1 2 Prime Slider – Hero Slider, Carousel, WooCommerce & Post Slider Elementor Addons 100K+ · 4.5★ (82) wp.org #3 1 too low 3 Posts Like Dislike 5K+ · 4.3★ (23) wp.org #2 1 too high 4 Inactive Logout 10K+ · 4.8★ (106) wp.org #5 1 too low 5 Stars Rating 1K+ · 4.7★ (23) wp.org #4 1 too high 6 WebberZone Top 10 — Popular Posts 10K+ · 4.6★ (102) wp.org #7 1 too low 7 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (995) wp.org #12 ↓1 5 too low 8 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #13 5 too low 9 Echo Knowledge Base – Documentation, FAQs, Chat & Smart Search 10K+ · 4.9★ (124) wp.org #11 ↓1 2 too low 10 WP YouTube Lyte 20K+ · 4.8★ (206) wp.org #14 4 too low 11 Imsanity 200K+ · 4.9★ (291) wp.org #16 5 too low 12 Force Regenerate Thumbnails 200K+ · 4.7★ (186) wp.org #19 ↓1 7 too low 13 Product Gallery Slider, Additional Variation Images, Product Video, Product Image Zoom and Lightbox for WooCommerce – Reno Product Gallery (formerly WooGallery) 20K+ · 4.9★ (162) wp.org #23 10 too low 14 Cooked – Recipe Management 3K+ · 3.9★ (90) wp.org #18 ↑1 4 too low 15 MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics 6K+ · 3.8★ (55) wp.org #20 5 too low 16 Related Posts By PickPlugins 3K+ · 4.6★ (39) wp.org #24 8 too low 17 YayReviews – Advanced Customer Reviews for WooCommerce 100+ · 5.0★ (4) wp.org #8 9 too high 18 Ultimate FAQ Solution 600+ · 4.9★ (9) wp.org #15 3 too high 19 Helpful – Article Feedback Plugin 600+ · 4.4★ (8) wp.org #9 10 too high 20 AI Chat App – Live Agent Handover, Help Docs, Email, Call Button, Fast Support 100+ · 5.0★ (6) wp.org #22 2 too low 21 Embed Lottie Player – bring your pages to life with animation 4K+ · 5.0★ (4) wp.org #17 4 too high 22 Was This Helpful? – Article Feedback 30+ · 5.0★ (2) wp.org #10 ↑2 12 too high 23 Review Stars Count For WooCommerce 50+ · 3.0★ (2) wp.org #6 17 too high 24 CTC Rating 🎉 60+ · 0.0★ (0) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.