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wp.org search vs our merit ranking: “top stories”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “top stories”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Timeline – Tell Your Story Through Events and Milestones shows at wp.org #4 but places #19 on merit, a gap of 15 places. Its 2K+ installs carry it up the search order; its 4.3★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #1 2 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #3 1 too low 3 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #5 ↓2 2 too low 4 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #6 ↓2 2 too low 5 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #8 ↓3 3 too low 6 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #7 1 too low 7 WP Top News — Build a Complete News Portal in WordPress 800+ · 5.0★ (7) wp.org #2 5 too high 8 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #10 ↓2 2 too low 9 Social Feed Gallery 80K+ · 4.5★ (303) wp.org #9 ↓3 10 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #11 1 too low 11 Spotlight Social Photo Feed 50K+ · 4.7★ (171) wp.org #13 ↓4 2 too low 12 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #15 3 too low 13 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #18 ↓1 5 too low 14 Blog2Social: Social Media Auto Post & Scheduler 40K+ · 4.5★ (2107) wp.org #24 ↓6 10 too low 15 Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy 30K+ · 4.6★ (769) wp.org #21 ↑3 6 too low 16 Black Studio TinyMCE Widget 200K+ · 4.8★ (191) wp.org #22 ↓3 6 too low 17 Tagembed: Social Media Feeds and Customer Reviews Widget 9K+ · 3.9★ (62) wp.org #14 ↓2 3 too high 18 Post Slider and Post Carousel with Post Vertical Scrolling Widget – A Responsive Post Slider 10K+ · 4.7★ (31) wp.org #19 ↓3 1 too low 19 Timeline – Tell Your Story Through Events and Milestones 2K+ · 4.3★ (6) wp.org #4 ↓2 15 too high 20 Hyperlink Group Block 7K+ · 4.3★ (14) wp.org #12 ↓2 8 too high 21 Same Category Posts 3K+ · 4.7★ (13) wp.org #17 ↓4 4 too high 22 Core Web Vitals & PageSpeed Booster 1K+ · 3.9★ (15) wp.org #16 ↓2 6 too high 23 Category Archives Block 900+ · 4.2★ (5) wp.org #20 ↓5 3 too high 24 F FameTheme Demo Importer 30K+ · 5.0★ (1) wp.org #23 ↓3 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.