Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “turn off plugins for post or page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “turn off plugins for post or page”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,323) wp.org #1 2 Plugin Organizer 10K+ · 4.7★ (227) wp.org #2 ↑1 3 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #3 ↓1 4 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #4 5 Schedule Post Changes With PublishPress Future: Unpublish, Delete, Change Status, Trash, Change Categories 100K+ · 4.5★ (173) wp.org #5 6 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #8 ↑2 wp.org ranks it 2 places below merit 7 Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (188) wp.org #6 ↑1 wp.org ranks it 1 place above merit 8 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #9 wp.org ranks it 1 place below merit 9 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #7 ↑1 wp.org ranks it 2 places above merit 10 CMS Tree Page View – Reorder Pages with a Drag-and-Drop Tree 50K+ · 4.9★ (365) wp.org #12 ↑1 wp.org ranks it 2 places below merit 11 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #11 ↑4 12 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #13 ↑11 wp.org ranks it 1 place below merit 13 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #10 ↑4 wp.org ranks it 3 places above merit 14 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #16 ↑3 wp.org ranks it 2 places below merit 15 Revive Social – Social Media Auto Post and Scheduling Automation Plugin 20K+ · 4.0★ (556) wp.org #15 ↑5 16 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #23 wp.org ranks it 7 places below merit 17 Peter's Post Notes – Admin Notes for Posts and Pages 3K+ · 4.9★ (26) wp.org #14 ↑4 wp.org ranks it 3 places above merit 18 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #22 wp.org ranks it 4 places below merit 19 Page View Count 10K+ · 4.0★ (55) wp.org #18 ↑3 wp.org ranks it 1 place above merit 20 3D Viewer – Turn Product Pages into Interactive 3D Experiences 9K+ · 4.7★ (24) wp.org #17 wp.org ranks it 3 places above merit 21 WP Plugin Manager – Deactivate plugins per page 3K+ · 4.4★ (23) wp.org #20 wp.org ranks it 1 place above merit 22 Plugins List 700+ · 5.0★ (12) wp.org #19 wp.org ranks it 3 places above merit 23 Really Simple Featured Video for Posts, Pages & WooCommerce Products 4K+ · 4.0★ (34) wp.org #24 wp.org ranks it 1 place below merit 24 Post Type Transfer 2K+ · 5.0★ (7) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.