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wp.org search vs our merit ranking: “uet tag”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “uet tag”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Microsoft Advertising Universal Event Tracking (UET) shows at wp.org #4 but places #24 on merit, a gap of 20 places. Its 4K+ installs carry it up the search order; its 3.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law places #11 on merit, 4.6★ from 205 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #1 2 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #2 ↑2 3 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #5 2 too low 4 Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant 2K+ · 4.8★ (87) wp.org #6 2 too low 5 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #7 2 too low 6 Tag Pilot FREE – Google Tag Manager Integration for WooCommerce 1K+ · 5.0★ (8) wp.org #3 ↓1 3 too high 7 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3027) wp.org #14 ↓1 7 too low 8 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #12 ↓1 4 too low 9 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #9 ↑6 10 Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels 2K+ · 5.0★ (19) wp.org #11 ↓1 1 too low 11 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #22 ↑1 11 too low 12 Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) wp.org #13 ↓1 1 too low 13 Seers AI | Cookie Consent Banner – GDPR & CCPA Compliant Consent Management Platform 1K+ · 4.7★ (52) wp.org #17 ↑1 4 too low 14 TrueAna – True Analytics Dashboard 1K+ · 5.0★ (30) wp.org #16 ↑1 2 too low 15 My Agile Privacy® – CMP, Cookie Consent & Privacy Tools 7K+ · 5.0★ (19) wp.org #19 4 too low 16 WPMasterToolKit (WPMTK) – All in one plugin 5K+ · 5.0★ (28) wp.org #24 8 too low 17 UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce 200+ · 4.8★ (4) wp.org #8 9 too high 18 Lawwwing | Textos legales web y Banner de cookies 700+ · 4.6★ (10) wp.org #18 19 Polski for WooCommerce 60+ · 4.8★ (10) wp.org #21 2 too low 20 Kansleri Cookie Consent 1K+ · 5.0★ (7) wp.org #23 ↓1 3 too low 21 CookieBoxs – GDPR/CCPA Cookie Consent & Google Consent Mode v2 200+ · 4.4★ (5) wp.org #20 1 too high 22 UniConsent Cookie Consent CMP – Consent Manager 2K+ · 3.7★ (3) wp.org #10 ↓1 12 too high 23 Kukie – Cookie Consent & Privacy Banner (GDPR, CCPA, DSGVO) 80+ · 5.0★ (1) wp.org #15 ↓3 8 too high 24 Microsoft Advertising Universal Event Tracking (UET) 4K+ · 3.0★ (1) wp.org #4 ↓1 20 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.