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wp.org search vs our merit ranking: “update nag”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “update nag”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Disable Updates – Selective Update Control shows at wp.org #3 but places #21 on merit, a gap of 18 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Malware Security and Brute-Force Firewall places #10 on merit, 4.9★ from 783 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Disable All WordPress Updates 20K+ · 4.8★ (69) wp.org #2 1 too low 2 Disable Gutenberg 500K+ · 5.0★ (735) wp.org #4 2 too low 3 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #8 ↑2 5 too low 4 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #9 5 too low 5 No Update Nag 1K+ · 5.0★ (2) wp.org #1 4 too high 6 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #13 ↓1 7 too low 7 Import Users from CSV 10K+ · 4.1★ (44) wp.org #7 8 Loco Translate 1M+ · 4.8★ (453) wp.org #12 ↓1 4 too low 9 Unbloater 5K+ · 5.0★ (17) wp.org #6 3 too high 10 Anti-Malware Security and Brute-Force Firewall 100K+ · 4.9★ (783) wp.org #20 ↓2 10 too low 11 Falcon – Cache, Performance, Security, Cleanup, and Tweaks 2K+ · 5.0★ (10) wp.org #5 6 too high 12 Disable Bloat for WordPress & WooCommerce – Speed Up & Clean Up Admin 10K+ · 4.8★ (100) wp.org #15 ↓2 3 too low 13 White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ · 5.0★ (21) wp.org #11 ↓2 2 too high 14 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #18 ↓2 4 too low 15 Iptanus File Upload 10K+ · 4.4★ (117) wp.org #21 6 too low 16 Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest 20K+ · 4.7★ (53) wp.org #22 6 too low 17 Nexter Extension – Security, Performance, Code Snippets & Site Toolkit 10K+ · 4.7★ (13) wp.org #14 ↑3 3 too high 18 Hide Dashboard Notifications 20K+ · 3.9★ (33) wp.org #16 ↓2 2 too high 19 Disabler 900+ · 5.0★ (6) wp.org #10 ↓2 9 too high 20 Ultimate Client Dash 2K+ · 4.8★ (10) wp.org #17 ↓2 3 too high 21 Disable Updates – Selective Update Control 100+ · 5.0★ (1) wp.org #3 18 too high 22 Unagi 800+ · 5.0★ (2) wp.org #19 3 too high 23 Simple Translation Remover 80+ · 5.0★ (2) wp.org #24 ↓1 1 too low 24 ConsentOwl — Cookie Consent & Tracker Blocker 300+ · 5.0★ (1) wp.org #23 ↓2 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.