Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “use”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “use”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Blocks to Shortcode – Use blocks everywhere: in page templates, Elementor, etc. shows at wp.org #15 but places #23 on merit, a gap of 8 places. Its 600+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Max Mega Menu places #9 on merit, 4.8★ from 882 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Use Any Font | Custom Font Uploader 200K+ · 4.7★ (1148) wp.org #1 2 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #2 3 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #4 ↑3 1 too low 4 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #8 ↓2 4 too low 5 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #9 4 too low 6 Get Use APIs – JSON Content Importer 5K+ · 4.9★ (78) wp.org #6 ↓2 7 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #11 ↓1 4 too low 8 U Use Administrator Password 800+ · 5.0★ (9) wp.org #3 5 too high 9 Max Mega Menu 300K+ · 4.8★ (882) wp.org #14 5 too low 10 No Gutenberg? – Choose Where to Use the Block Editor or the Classic Editor 9K+ · 5.0★ (16) wp.org #7 ↑1 3 too high 11 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #16 ↑7 5 too low 12 Always Use Open Graph with Jetpack 500+ · 5.0★ (8) wp.org #5 7 too high 13 Under Construction 600K+ · 4.8★ (1285) wp.org #22 ↓3 9 too low 14 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #12 2 too high 15 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #21 ↓5 6 too low 16 WP Popular Posts 100K+ · 4.5★ (249) wp.org #18 2 too low 17 Jooosi Fon – Use Custom Fonts, Google Fonts or Adobe Fonts 4K+ · 5.0★ (25) wp.org #10 ↑1 7 too high 18 Simple JWT Login – Allows you to use JWT on REST endpoints. 4K+ · 5.0★ (47) wp.org #13 5 too high 19 Import and export users and customers 70K+ · 4.7★ (259) wp.org #20 ↑2 1 too low 20 Activity Log – Monitor User and Agent Changes 200K+ · 4.3★ (74) wp.org #19 1 too high 21 One User Avatar | User Profile Picture 100K+ · 4.7★ (41) wp.org #23 ↓3 2 too low 22 Breeze Cache 300K+ · 3.6★ (134) wp.org #24 ↓3 2 too low 23 Blocks to Shortcode – Use blocks everywhere: in page templates, Elementor, etc. 600+ · 5.0★ (6) wp.org #15 8 too high 24 Use Bunny DNS 30+ · 5.0★ (1) wp.org #17 ↑1 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.