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wp.org search vs our merit ranking: “video iframe”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “video iframe”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

F

Ranked above its merit

Free Responsive iframe Video Embeds shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Feeds for YouTube (YouTube video, channel, and gallery plugin) places #12 on merit, 4.8★ from 205 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Advanced iFrame 40K+ · 4.4★ (54) wp.org #1 2 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #3 1 too low 3 Video Conferencing with Zoom 10K+ · 4.8★ (217) wp.org #5 2 too low 4 LazyLoad Plugin – Lazy Load Images, Videos, and Iframes 100K+ · 4.2★ (139) wp.org #4 5 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #7 2 too low 6 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (136) wp.org #6 7 Custom iFrame – Embed PDFs, Videos, and External Content in WordPress (Elementor & Gutenberg) 4K+ · 5.0★ (5) wp.org #2 5 too high 8 Product Video Gallery for Woocommerce 10K+ · 4.6★ (97) wp.org #10 2 too low 9 WP Video Lightbox 30K+ · 4.3★ (67) wp.org #8 1 too high 10 Video Gallery for WooCommerce – Add Product Video & Featured Video 4K+ · 5.0★ (44) wp.org #9 1 too high 11 Advanced Responsive Video Embedder for Rumble, Odysee, YouTube, Vimeo, Kick … 20K+ · 4.2★ (169) wp.org #11 12 Feeds for YouTube (YouTube video, channel, and gallery plugin) 100K+ · 4.8★ (205) wp.org #18 6 too low 13 a3 Lazy Load 80K+ · 4.3★ (148) wp.org #16 3 too low 14 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #17 3 too low 15 Vimeotheque – Vimeo WordPress Plugin & Video Gallery 2K+ · 4.6★ (26) wp.org #15 16 Really Simple Featured Video for Posts, Pages & WooCommerce Products 4K+ · 4.0★ (34) wp.org #14 2 too high 17 Protected Video 1K+ · 4.7★ (15) wp.org #19 2 too low 18 Wonder Video Embed 4K+ · 5.0★ (5) wp.org #12 6 too high 19 Feeds for TikTok (TikTok feed, video, and gallery plugin) 70K+ · 4.3★ (11) wp.org #20 1 too low 20 Smart LazyLoad – Lazy Load Images, Videos and Iframes 400+ · 5.0★ (5) wp.org #24 4 too low 21 Video Gallery – YouTube, Vimeo Gallery & YouTube API 1K+ · 4.0★ (7) wp.org #23 2 too low 22 Livid – Video Hosting 300+ · 5.0★ (3) wp.org #21 1 too high 23 Video Popup – Youtube, Vimeo, Gutenberg, Shortcode, Elementor 1K+ · 5.0★ (3) wp.org #22 1 too high 24 F Free Responsive iframe Video Embeds 100+ · 5.0★ (1) wp.org #13 11 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.