Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “web payments”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “web payments”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Web Directory plugin Free – AI powered shows at wp.org #4 but places #11 on merit, a gap of 7 places. Its 300+ installs carry it up the search order; its 4.1★ average from 20 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #1 2 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #3 1 too low 3 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #2 1 too high 4 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #6 2 too low 5 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #7 2 too low 6 WooCommerce 7M+ · 4.5★ (4833) wp.org #8 2 too low 7 Web Push Notifications – Webpushr 10K+ · 4.7★ (63) wp.org #5 2 too high 8 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #10 2 too low 9 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #11 2 too low 10 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #12 2 too low 11 Web Directory plugin Free – AI powered 300+ · 4.1★ (20) wp.org #4 7 too high 12 Payment Gateway for PayPal on WooCommerce 10K+ · 4.4★ (73) wp.org #9 3 too high 13 FunnelKit Payment Gateway for Stripe WooCommerce 20K+ · 4.9★ (53) wp.org #13 14 SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #14 15 Autoptimize 800K+ · 4.7★ (1428) wp.org #21 6 too low 16 UPI QR Code Payment Gateway for WooCommerce 10K+ · 4.8★ (256) wp.org #22 ↑1 6 too low 17 PiWeb Disable payment method / Partial payment for WooCommerce 4K+ · 5.0★ (38) wp.org #15 2 too high 18 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (158) wp.org #17 ↑3 1 too high 19 Subscriptions for WooCommerce with Stripe Recurring Payments 1K+ · 4.8★ (26) wp.org #20 ↓1 1 too low 20 Core Web Vitals & PageSpeed Booster 1K+ · 3.9★ (15) wp.org #16 4 too high 21 Better Payment – Instant Payments, Donations, Fundraising with Subscriptions & More 5K+ · 4.6★ (14) wp.org #23 ↑1 2 too low 22 Xendit Payment 3K+ · 4.7★ (9) wp.org #24 2 too low 23 WP-FormAssembly 2K+ · 4.0★ (3) wp.org #18 ↓1 5 too high 24 zipMoney(Zip Co) Payments Plugin for WooCommerce 2K+ · 2.8★ (8) wp.org #19 ↓1 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.