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wp.org search vs our merit ranking: “website to app converter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “website to app converter”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Swiftspeed – Convert your WordPress site and Blog to Native Android, iOS and PWA Apps shows at wp.org #10 but places #18 on merit, a gap of 8 places. Its 10+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WordLift – AI powered SEO – Schema places #10 on merit, 4.4★ from 65 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1,108) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #2 3 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #3 ↑1 4 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1,657) wp.org #6 ↓1 wp.org ranks it 2 places below merit 5 Gift Up Gift Cards for WordPress and WooCommerce 5K+ · 4.9★ (235) wp.org #7 wp.org ranks it 2 places below merit 6 Open Currency Converter 900+ · 4.7★ (19) wp.org #4 ↓1 wp.org ranks it 2 places above merit 7 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (118) wp.org #8 wp.org ranks it 1 place below merit 8 AliNext – AliExpress Dropshipping Plugin for WooCommerce 4K+ · 4.3★ (53) wp.org #11 wp.org ranks it 3 places below merit 9 Nexter Extension – Security, Performance, Code Snippets & Site Toolkit 10K+ · 4.7★ (13) wp.org #13 wp.org ranks it 4 places below merit 10 WordLift – AI powered SEO – Schema 300+ · 4.4★ (65) wp.org #22 ↓1 wp.org ranks it 12 places below merit 11 Blockenberg — 645 Advanced Gutenberg Blocks, 683 Templates and AI Agent for WordPress Block Editor 1K+ · 4.6★ (5) wp.org #5 ↑1 wp.org ranks it 6 places above merit 12 Magic Product Video for WooCommerce – Video Gallery & Converter 20+ · 5.0★ (7) wp.org #12 13 Showcase IDX Real Estate Search & Lead Capture 2K+ · 3.8★ (35) wp.org #20 ↓2 wp.org ranks it 7 places below merit 14 Currency Switcher for WordPress 200+ · 3.5★ (4) wp.org #14 ↓2 15 Assistini – WP AI Text Writer, Content Generator, Auto Image Generator and SEO Optimizer with ChatGPT 70+ · 5.0★ (3) wp.org #16 ↓1 wp.org ranks it 1 place below merit 16 IndesignMedia Website to App Converter — · 0.0★ (0) wp.org #9 wp.org ranks it 7 places above merit 17 Fleet Agent Site Manager – Securely Connects Your Sites to a WPMgr Dashboard 100+ · 5.0★ (2) wp.org #15 ↓1 wp.org ranks it 2 places above merit 18 Swiftspeed – Convert your WordPress site and Blog to Native Android, iOS and PWA Apps 10+ · 0.0★ (0) wp.org #10 wp.org ranks it 8 places above merit 19 Allpay Payment Gateway 80+ · 5.0★ (2) wp.org #19 ↑1 20 WoPo File Converter 20+ · 0.0★ (0) wp.org #17 ↓1 wp.org ranks it 3 places above merit 21 AutoCurr – Local Currency Converter — · 0.0★ (0) wp.org #18 ↓1 wp.org ranks it 3 places above merit 22 Website Guy Retail Cash Manager — · 0.0★ (0) wp.org #21 ↓2 wp.org ranks it 1 place above merit 23 Assertivlogix Local Currency Display for WooCommerce 10+ · 0.0★ (0) wp.org #23 ↓1 24 webtoapp.design – Convert Your WordPress Website to an App and Send Push Notifications 10+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.